Product Marketing Manager for Individual Giving

4 weeks ago


London, Greater London, United Kingdom CANCER RESEARCH UK Full time
Individual Giving Product Marketing Manager

We are seeking an experienced Product Marketing Manager to join our Individual Giving team at Cancer Research UK. As a key member of our marketing team, you will play a crucial role in developing and executing the regular giving product marketing strategy, plan, and budget.

Key Responsibilities:
  • Develop and execute integrated multi-channel campaigns that meet and exceed specific product KPIs
  • Manage the content and creative production, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
  • Work alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channels
  • Collaborate with digital and data experts from across marketing and the wider organisation to improve communications
  • Manage the continuous testing and analysis of campaigns
Requirements:
  • Significant experience translating marketing strategy into tactical delivery plans
  • Significant experience delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs
  • Relevant experience of marketing for regular giving, and strong understanding of Individual Giving products and audiences
  • Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
  • Relevant experience of building positive working relationships and influencing others at all levels
About Us:

We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities, and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career, and achieve your personal wellbeing goals.

We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.



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