Product Marketing Manager for Individual Giving
4 weeks ago
We are seeking an experienced Product Marketing Manager to join our Individual Giving team at Cancer Research UK. As a key member of our marketing team, you will play a crucial role in developing and executing the regular giving product marketing strategy, plan, and budget.
Key Responsibilities:- Develop and execute integrated multi-channel campaigns that meet and exceed specific product KPIs
- Manage the content and creative production, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
- Work alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channels
- Collaborate with digital and data experts from across marketing and the wider organisation to improve communications
- Manage the continuous testing and analysis of campaigns
- Significant experience translating marketing strategy into tactical delivery plans
- Significant experience delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs
- Relevant experience of marketing for regular giving, and strong understanding of Individual Giving products and audiences
- Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
- Relevant experience of building positive working relationships and influencing others at all levels
We create a working environment that supports your wellbeing and provide a generous benefits package, a wide range of career and personal development opportunities, and high-quality tools. Our policies and processes enable you to improve your work-life balance, take positive steps in your career, and achieve your personal wellbeing goals.
We operate an anonymised shortlisting process in our commitment to equality, diversity, and inclusion. Instead, we ask you to complete the work history section of the online application form for us to be able to assess you fairly and objectively.
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Product Marketing Manager for Individual Giving
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Individual Giving Product Marketing Specialist
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London, Greater London, United Kingdom Breakthrough T1D Full time{"About the RoleBreakthrough T1D is the world's leading charitable research funder into type 1 diabetes, improving lives until we find the cure. We are dedicated to our type 1 community in the UK and work closely with our international affiliates across the world.As a Senior Manager of Supporter Marketing and Experience at Breakthrough T1D, you will be...
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