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Lead Campaign Strategist

2 months ago

Glasgow, Glasgow City, United Kingdom Skyscanner Full time

About the Position:

 The Marketing division is seeking a Senior Campaign Manager for a pivotal role in executing diverse marketing initiatives across multiple markets and channels. This position is essential for the meticulous implementation of campaign strategies as outlined by the Campaign Strategist. You will facilitate collaboration between central and regional teams to enhance integration, streamline processes, and drive efficiencies. We are in search of an individual who is enthusiastic about marketing and adept at managing cross-functional campaigns, with a proven history of uniting teams on intricate and successful projects through exceptional campaign management and stakeholder engagement. You will report directly to the Campaign Strategist and collaborate closely with the Grow Awareness Planner.

Key Responsibilities:

Campaign Execution and Coordination:

Oversee and manage comprehensive campaign activities based on strategies established by the Campaign Strategist and regional marketing leaders. Develop a timeline to illustrate the sequencing of agreed-upon activities with marketing teams. Direct the execution of the campaign roadmap from planning through to analysis. Set and maintain milestones and timelines to ensure timely delivery. Identify potential risks and proactively address obstacles.

Stakeholder Engagement:

Regularly communicate campaign progress, outcomes, and requirements. Influence stakeholders at various levels to secure input, alignment, and support. Act as the primary liaison for all key contributors to the campaign.

Budget Management:

Assist in the development and oversight of central campaign budgets. Track expenditures and adjust strategies to align with budgetary objectives.

Cross-Functional Collaboration:

Work in tandem with marketing, product, and commercial teams to ensure alignment with business objectives. Connect global and regional teams to enhance campaign integration.

Tools and Processes:

Implement effective systems and tools for transparency and tracking. Continuously refine processes through analysis, feedback, and improvement.

Reporting and Communications:

Provide regular updates on campaign status and results to stakeholders. Lead collaborative sessions for campaign reporting and planning. Ensure readiness of campaign-related materials for planning discussions. Fully engage in the design and execution of collaborative planning sessions.

Marcomms Calendar Management:

Collaborate with the Market Development lead to establish the operational framework of the marcomms calendar. Assist in managing marcomms ceremonies, communications, and reporting.

Essential Skills:

Demonstrated experience as a Marketing Manager or in a comparable role, executing successful marketing campaigns or complex cross-functional initiatives. Strong organizational and project management capabilities. Excellent communication and interpersonal skills. Ability to work effectively within a cross-functional team environment. Bachelor's degree in Marketing, Business, or a related discipline. Experience in advertising operations, account management, or campaign management is advantageous. Familiarity with tools such as Atlassian (Miro, Confluence, Slack, JIRA) and Microsoft Office Suite, including Excel and PowerPoint.

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