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Marketing Graduate

2 months ago

Worcester, Worcestershire, United Kingdom Bosch Full time
Job Description

Overall Purpose

The role will be responsible for supporting the brand delivery of an industry-leading B2B loyalty program that inspires and supports installers across the heating industry. As well as, supporting with key promotional calendar activities throughout the year, including specific loyalty program shop promotions.

The role will support the loyalty and campaign manager in delivering engaging promotional campaigns, fantastic digital experiences, and creating world-class content. This is a brilliant opportunity to fast-track your career and undoubtedly one of the best graduate roles in the UK which Bosch will offer.

Scope of Role

  • Create a range of content, specifically for the loyalty program, from online support videos to written web content and e-commerce listings. The successful candidate will be coached and supported by both our brand team and the loyalty and campaigns manager, but we are looking for someone who has the passion to be hands-on and lead some of the content creation themselves.
  • Working in a team responsible for a large marketing budget, inputting into ideas for annual plans, tracking of spend, and monitoring ROI and impact for all activity.
  • This role will cover both sides of our business, both 'core' which is gas and oil boilers, and 'electrified solutions' which is the new technologies of heat pumps and hybrid systems. We are currently going through a transitioning period for our installers, and there is a big focus on new technologies.
  • Work with our internal insights team to analyze the loyalty program performance and develop targeted campaigns and promotions for key customer segments.
  • Help shape our loyalty e-commerce offering. Working with our loyalty and campaigns intern to come up with shop promotions, ensuring we are meeting key milestones throughout the year, including national days such as Black Friday.
  • Work with our amazing colleagues in social, digital, insight, PR, graphics, events, sales, and many more teams. This role will sit centrally within the marketing department.
  • Ensure all customer-facing communication meets brand guidelines and supports or enhances brand-positioning strategy.
  • Ensure all content across the loyalty program, including printed literature, photography, videos, graphics, etc., is produced to the highest quality, is up to date, and promotes core brand/product messages.
  • Work closely with our business development managers and wider sales force to ensure they have the tools they need to support installer businesses.

Qualifications

  • Marketing qualifications/experience and degree-educated
  • Highly organized, attention to detail, and work well under pressure
  • Passionate about marketing, being creative, and having a winning attitude
  • Always have the customer at the front of your mind
  • A self-motivated team player. Participates fully within the sales and marketing teams and contributes to wider team effort and vision.
  • Ability to work with all levels within the business - you will be able to manage multiple priorities all with conflicting deadlines.

Additional Information

We offer a range of benefits, including:

  • 25 days annual leave per year plus bank holidays
  • Eligibility for our company performance bonus (up to £1,500 gross per annum)
  • Discounts on products from across the Bosch Group
  • Access to further education through the apprentice levy
  • Hybrid working options available
  • Enhanced pension contributions
  • Access to the Perkbox and My Benefits platforms giving access to discounts, group income protection, and death in service benefits
  • Subsidized onsite café and canteen
  • Health & wellbeing support including: over 200 trained mental health first aid champions, free of charge employee assistance program, and after 2 years' service, you gain eligibility for funding up to £150 per annum to support your personal wellbeing
  • Access to Bosch Social Club membership offering you and up to 5 friends and family discounts on excursions and events
  • Volunteering days
  • Cycle to work scheme with discounts on push-bikes, e-bikes, and accessories
  • Policy to support growing families
  • Access to self-service training platform containing over 200 Bosch-approved programs
  • Networking opportunities across Bosch UK including a mentoring program
  • And more

Please ensure you have valid Right To Work in the UK status for at least 2 years upon submitting an application. This is a 2-year fixed-term role.