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Digital Marketing Strategist

2 months ago

London, Greater London, United Kingdom Flight Group Full time
Job Title: Digital Marketing Strategist

We are seeking a highly skilled Digital Marketing Strategist to join our team at Flight Group. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive digital marketing strategy that drives audience growth, enhances listener engagement, and supports our podcast brands.

Key Responsibilities:
  • Design and implement a comprehensive digital marketing strategy that aligns with Flight Group's podcasts and business objectives
  • Work closely with our wider marketing team to implement tactics to grow our online presence while maintaining high engagement levels, utilizing segmentation and personalisation strategies
  • Plan, execute, and optimize digital campaigns, including email newsletters, promotional emails, and targeted outreach, to achieve specific marketing targets
  • Analyse campaign performance and subscriber behavior to inform future strategies, using data to drive decisions and report on ROI and effectiveness
  • Collaborate with content, design, and marketing teams to ensure cohesive brand messaging and explore innovative digital marketing techniques and technologies
Requirements:
  • Strategic approach to digital marketing, with the ability to see the bigger picture and align digital campaigns with overarching marketing goals
  • Adept at crafting engaging and persuasive digital content that resonates with our target audience
  • Strong analytical background, with the ability to rely on data to guide strategies and continuously seek ways to improve engagement and conversion rates
  • Comfortable navigating a fast-paced environment, with the ability to adapt strategies based on evolving trends and insights
  • Excellent copywriting and editing skills, with the ability to convey complex ideas in a clear and engaging manner
  • Strong experience in digital marketing, with a proven track record of developing and executing successful digital marketing campaigns
  • Strong understanding of digital marketing platforms, automation tools, and analytics software
  • Experience with segmentation, A/B testing, and digital personalisation techniques
About Flight Group:

Flight Group is a dynamic and innovative company that is redefining podcast media and technology. We are an in-person-first culture that values connection and community, and we are committed to fostering a vibrant and inclusive work environment.

We are an equal opportunities employer and welcome applications from diverse candidates. If you require reasonable accommodation during the application and selection process, please let us know.

Selection Process:
  • Tele Interview - Meet the talent team (this may include a demonstration of your work and portfolio where relevant)
  • 1st Interview (Virtual) - Meet your peers
  • Final Stage (Virtual / Face to Face) - Meet the leadership