Brand Identity Specialist

2 days ago

London, Greater London, United Kingdom easyJet Airline Company PLC Full time
Job Description - Brand Specialist

The Role

The Brand Specialist will play a key role in developing and executing easyJet's global brand strategy and platform 'Get Out There' across all touchpoints. This includes leading the relationship with our strategic and creative agency and working closely with them to develop best-in-class campaigns – both brand and sales – and advertising masters.

The successful candidate will be responsible for establishing and upholding brand guidelines and standards, including our tone of voice. They will also work closely with the other functions in the Marketing Services Team, as well as with the local marketing teams, PR, Insight, digital, media and commercial functions to deliver cross-functional pan-European plans and assets to the wider business.

Key Responsibilities

  1. Support the Creative Lead in the codification and evolution of easyJet's visual and sonic identity, through clear guidelines and templates.
  2. Ensure all comms are compliant with visual identity guidelines and overarching brand strategy, through consultancy, review and approvals.
  3. Collaborate with other departments and deliver training to empower teams as they develop communications, to ensure they adhere to our visual identity, brand strategy and brand licensing agreement and to ensure their own work is compliant with visual identity guidelines.
  4. Work closely with the Customer Experience team to ensure all touchpoints, including airport environments, are compliant with our visual identity and brand strategy.
  5. Co-ordinate the internal brand hub – as a resource for teams to access guidelines, assets and templates.
  6. Monitor and reply to emails contacting the brand team, and establishing plans to respond to each project/request.
  7. Maintain a clear status list of projects, which is shared with the Creative Lead.

Requirements of the Role

  1. Proven experience in brand management, and ensuring adherence to visual identity guidelines through review and feedback.
  2. Experience in delivering training on brand guidelines and standards to enable wider business to ensure communications are compliant.
  3. The ability to deliver multiple projects concurrently, to a high standard.
  4. Strong understanding of how branding and creative works.
  5. Natural creative judgement and passion for branding and producing innovative and effective creative.

What We Offer

As a Brand Specialist at easyJet, you'll have the opportunity to work with a talented team and contribute to the development of our brand strategy. You'll also have access to a range of benefits, including a competitive salary, bonus scheme, pension contributions, and a range of flexible benefits. On top of that, you'll get excellent staff travel benefits, including heavily discounted flights for you and your friends and family, free easyJet Plus membership, and annual vouchers for you to spend on an easyJet holiday.

Location & Hours of Work

This full-time role will be based in Luton one to two days a week, London agencies up to one day a week and home and will be 40 hours per week. At easyJet, our aim is to make low-cost travel easy – connecting millions of people to what they love using Europe's best airline network, great value fares, and friendly service.

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