Senior Design Director

2 months ago

Cheltenham, Gloucestershire, United Kingdom SUPERDRY Full time

About the Role

The Senior Design Manager will be a vital member of the Design & Development Leadership Team at Superdry. Reporting into the Head of Design and Development, this individual will work closely with the Head of Strategy & Operations to drive the design and development of future ranges.

Key Responsibilities

  • Lead the design and development of two seasonal collections across Menswear, aligning with the brand's style aesthetic and commercial goals.
  • Collaborate with business stakeholders to ensure timely delivery of brand-appropriate products within seasonal time frames.
  • Create and support seasonal design direction, product development, branding, and brand marks in line with product construct principles and brand pillars.
  • Articulate the design vision and direction to the design team and business stakeholders, providing coaching and support as needed.
  • Deliver against seasonal strategy and visual range plans through strong leadership, focus, and efficient working practices.
  • Develop a clear understanding of consumer initiatives, strategic positioning, and target audience, identifying opportunities to deliver concept and vision for the target consumer.
  • Deliver seasonal ranges through style segmentation, optimization, and positioning through Entry/Core and Statement/Exploration.
  • Work with the business senior leadership team across Design, Product Strategy, Quality & Technical, Sourcing, Brand Creative, Marketing, Merchandising, Retail, Ecom, and Wholesale to deliver projects and goals in line with the brand strategy.
  • Take an agile and solution-focused approach to delivering quick turnaround projects, capitalizing on in-season opportunities.
  • Be responsible for creative brand standards, instilling best practices and ways of working within the team.
  • Oversee, manage, and select development of fabric, trim, branding, and materials in line with range segmentation.
  • Lead and support the team, looking for ways to upskill and support personal career progression and development.
  • Provide supervision, training, and development, holding regular 121 sessions for feedback.
  • Ensure professional and consistent 'House Style' standards of presentations and information delivered internally and externally by the team.
  • Embed a positive and progressive creative culture throughout the team, demonstrated through a collaborative, focused, and open approach.

About You

We're looking for someone with:

  • Demonstrable experience in a senior management role within a clothing fashion brand.
  • An accomplished people manager and supportive leader, experienced in developing and leading high-performing teams and individuals.
  • Creative vision and a strong understanding of 'brand', style, and product.
  • Highly experienced in Menswear apparel and a strong understanding of all category design disciplines.
  • An apparel expert, using knowledge, logic, and creativity to innovate and unlock future opportunities.
  • Commercial acumen, leveraging understanding of brand, marketplace dynamics to ensure high returns on design & development investment.
  • In touch with culture, community, and style awareness.
  • Able to cut through complexity rapidly, setting clear direction.
  • Adept in collaborating across different disciplines and teams, as well as delivering work individually.
  • An effective communicator and influencer, from teams on the ground up to Exec level.
  • Great at building and leveraging brand equity to grow businesses through market channels across key international markets.
  • A strategic and future thinker, balancing logic and creativity to solve complex problems and unlock future opportunities.
  • Great at working in a fast-paced and evolving environment, prioritizing multiple projects.
  • Advanced knowledge of Adobe Creative Suite and PLM software.

About Superdry

At Superdry, everyone has a voice, and we want to hear it. We create environments where individuality can flourish and is celebrated as part of who we are as a brand. We're incredibly proud that over 90% of our people feel strongly that they can be themselves at work.

We want to meet people with varied backgrounds because we understand that diversity of thought encourages new ideas to thrive, fuelling creativity and enabling us to do better work. We want to build a team that represents a variety of backgrounds, styles, perspectives, and skills; we hire people based on their merit and potential.

We also welcome conversations about flexible working for all roles at Superdry and will always accommodate it where possible.

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