Loyalty Insights Manager

1 month ago


Burton upon Trent, Staffordshire, United Kingdom Greene King Full time

Company Overview

At Greene King, we take pride in being the foremost pub company and brewer in the UK, dedicated to enriching lives through exceptional hospitality. With a rich heritage spanning over 220 years, we are committed to preserving the quintessential British pub experience, supported by our dedicated team of 39,000 employees.

Benefits

In recognition of your contributions, you will enjoy...

A competitive salary along with a pension contribution, plus:

33 days of annual leave (including public holidays) – With the option to purchase an additional 5 days 33% discount for you and 15% for your family on all our brands – Enjoy your favorite meals and beverages at a reduced price. 50% discount for you and 25% for your family at Greene King Inns and hotels. – Perfect for an affordable getaway Referral bonuses – If you know someone who might be interested in a new position, you could earn a bonus for referring them once they are hired Retail discounts – Up to 30% off at Superdrug, exclusive offers with three mobile, and many more... Life Assurance – Coverage up to 4 times your salary Discounted Dental & Health Insurance Complimentary employee assistance program – Support for mental health, well-being, financial, and legal matters because your well-being is important Opportunities for career advancement across our renowned brands – As a leading provider of apprenticeships in the industry, we offer training and development at every stage of your career. Role Overview

As a Loyalty Analytics Manager, your responsibilities will include...

Taking ownership of the development and enhancement of Loyalty Analytics at Greene King Serving as the analytics representative for the Loyalty transformation initiative to ensure all analytical needs are identified and fulfilled Creating and refining precise and actionable self-service reports on all loyalty initiatives and incentives, factoring in incrementality Providing in-depth, actionable insights regarding loyalty initiatives and the associated customer demographics Leveraging reporting and insights to narrate compelling stories to the business, ensuring that data-driven actions are taken Overseeing the data integrity of all Loyalty data sources to guarantee robust and accurate reporting and analysis Collaborating with key stakeholders across the organization to ensure that Loyalty remains central to business decisions and is both customer and data-focused

What you will bring to the role...

Profound knowledge of utilizing data and insights to identify trends and opportunities that align with marketing goals Proficiency in analytics tools and software (SQL, Python, Databricks, GCP, etc.) Expertise in data visualization and related software (e.g., Power BI, Looker Studio, etc.) Strong background in statistical modeling with complex datasets Excellent communication and influencing skills, with the ability to convey narratives effectively. Previous experience in management and leadership Exceptional stakeholder management abilities, with experience in a matrix organization Comprehensive understanding of various digital channels Commercially astute, able to align company objectives with strategic thinking

#LI-AP1



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