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Marketing Data Analyst

2 months ago

Stockport, Stockport, United Kingdom Stagecoach Group Full time
{"title": "Marketing Analytics Specialist", "description": "Role Overview

We are seeking a skilled Marketing Analytics Specialist to join our team at Stagecoach Group. As a key member of our marketing team, you will be responsible for analyzing and interpreting complex data sets to inform strategic decision-making and optimize marketing efforts.

Key Responsibilities
  • Assess the performance of our marketing campaigns and channels to identify areas for improvement.
  • Develop and implement data-driven insights to inform marketing strategies and tactics.
  • Collaborate with cross-functional teams to translate data insights into actionable recommendations for business improvements.
  • Design and implement KPIs to measure the effectiveness of marketing initiatives and identify trends, patterns, and opportunities for optimization.
Requirements
  • Experience in marketing analytics or a similar role, with a strong understanding of marketing principles and strategies.
  • Familiarity with digital marketing channels, including SEO, SEM, social media, and email marketing, as well as out-of-home and above-the-line marketing channels.
  • Demonstrated ability to utilize data modeling and statistical techniques to predict future marketing trends and outcomes.
What We Offer
  • Defined Contribution pension scheme with employer contributions.
  • Death in Service cover.
  • 25 days holiday plus bank holidays.
  • A Stagecoach Bus travel pass for you and a companion.
  • Access to the Hapi platform with retail and leisure discounts.
  • Private medical insurance.
  • Access to our Employee Assistance Program.
About Us

Stagecoach Group is a company where everyone can be themselves and where all the differences our people bring to the business are celebrated. We welcome applications from all, irrespective of background, gender, ethnicity, race, religion, beliefs, disability, neurodiversity, sexual orientation, or age.

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