Social Media Marketing Specialist
1 month ago
We are seeking a highly skilled Social Media Manager to join our central marketing function. As our in-house expert, you will own, measure, optimize, and provide leadership on everything social media.
Key Responsibilities- Develop and implement social media strategies to build Texthelp's reputation and profile with key global audiences.
- Work closely with our Heads of Marketing and Head of Digital Content to create and execute digital content that informs, inspires, and engages our target audience.
- Manage multiple paid social media campaigns simultaneously, across each of our business divisions, with a strong focus on planning, operational, and tactical execution skills.
- Provide leadership to the wider team on how to optimize social media as a channel to deliver qualified leads, support our sales pipeline, and contribute to business growth.
- Work with our divisional marketing teams to plan, execute, and manage paid social acquisition and retargeting campaigns.
- Collaborate with our content and design teams to brief and create personalized and relevant ad content for paid social and retargeting campaigns.
- Use audience insight, data, and competitive trends to develop an ambitious test and learn approach across our social platforms.
- Work with our Head of Digital Content to support our editorial calendar by using expertise and insights to boost our best-performing organic social content.
- Own the reporting and analysis of our social platforms, campaigns, and KPIs, and provide insights to make real-time and future improvements.
- Manage our social media platforms, tools, and suppliers from both operational and relationship perspectives.
- 3+ years of experience in a similar paid social/paid acquisition manager role, managing and optimizing campaigns.
- 3+ years of managing social media platforms in a professional capacity, particularly Facebook, Instagram, LinkedIn, YouTube, and Twitter.
- 3+ years of experience in managing a central budget and forecasting ROAS.
- Strong planning, operational, and tactical execution skills.
- Strong reporting and analytical skills.
- Deep understanding of how paid and organic content and strategies work together.
- Experience working for a global business-to-business (B2B) brand.
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- Experience working in a technology/SaaS business.
- Experience working in an agile environment.
- Experience with other paid media/biddable platforms, such as PPC, SEM, or programmatic.
- Self-motivator with a lot of initiative.
- Good planner and multi-tasker.
- Data-driven and analytical.
- Good attention to detail.
- Innovative.
- Collaborative.
- Good team player.
- Enjoy keeping on top of social media trends and changes.
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