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Digital Marketing Specialist

1 month ago


Lutterworth, Leicestershire, United Kingdom AF Selection Full time

Marketing Role Overview

At AF Selection, we're seeking a skilled Marketing Executive to support our client's digital marketing efforts. The ideal candidate will have a strong focus on analysis, PPC, SEO, website updates, and content creation.

Key Responsibilities

• Assist the Marketing Manager in implementing the marketing plan, with a focus on digital marketing strategies

• Collaborate with the marketing team to create and execute joint campaigns across various channels, including website, blogs, social media, and sales collateral

• Analyze web traffic using GA4 and provide insights to inform marketing decisions

• Assist in the development and update of the group websites

Requirements

• 3+ years of B2B marketing experience

• Proven experience with Google Ads and analysis using GA4

• Experience in launching, monitoring, and improving digital campaigns

• Ability to work in a hybrid environment, with a minimum of 2 days in the office