Senior Performance Marketing Executive

2 months ago


Nottingham, Nottingham, United Kingdom Liz Earle Beauty Co. Full time

About the Role

We are seeking a highly motivated and experienced Senior Performance Marketing Executive to join our Global Digital Acceleration function at Liz Earle Beauty Co. This is an exciting opportunity to support our mission to embed digital marketing best practices across our e-commerce websites.

As a key member of our team, you will be responsible for supporting the performance marketing activation and optimization across paid social and affiliates for Lizearle.com, working closely with our agency and creative partners.

Key Responsibilities

  • Support the delivery of impactful performance marketing activity from planning to execution to ensure high-quality, converting traffic in line with our strategy, across Paid Social and Affiliates.
  • Expertly create, review, and submit briefs in accordance with the commercial and brand calendar for agencies and network/affiliate partners, working closely with stakeholders to ensure all briefs and campaigns are delivered accurately and on-time.
  • Support affiliate channel expansion by building and developing relationships with potential partners across varying verticals into our Liz Earle and TikTok shop programs.
  • Work closely with brand marketing to deliver creative insights to ensure the supply of on-brand, relevant assets that fuel our campaign setup and creative testing plan across multiple channels.
  • Promote our brands through accurate, compelling, and unmissable creative and copy as briefed to our internal design teams. Ensure all media assets are accurate, optimized, and engaging.
  • Support the daily optimization of the channels towards set KPIs. Regularly monitor and lead on channel performance reporting, to enable data-driven decisions and learnings for optimization and high return on investment.
  • Utilize analytics tools to assess the effectiveness of performance marketing channels accurately and insightfully.
  • Partner with the wider Digital Marketing team to ensure all performance marketing activity is consistent with other channels for campaigns, new launches, and the BAU calendar, considerate of the end-to-end customer journey.
  • Represent performance marketing across all internal meetings and presentations.
  • Actively take a lead on sharing competitor activity, new ideas, and marketing developments/best practices for personal and channel development.

Requirements

  • Strong understanding and successful track record of marketing activation in Paid Social and Affiliate channels.
  • A growth mindset with strong attention to detail and a passion for test and learn.
  • Ability to work under pressure effectively and efficiently, able to juggle priorities in a fast-paced environment.
  • Strong interpersonal skills with the confidence to influence senior stakeholders.
  • Ability to work closely and productively with internal partners and external agencies.
  • Experience in working with analytics tools (GA4, Adobe Analytics), media partner ad platforms (Meta Ads Manager, TikTok Ads Manager, etc.), and affiliate networks via agency or in-house.
  • Data-driven, but with a keen creative eye.
  • Attention to detail a must.

Our Benefits

  • Retirement Savings Plan
  • Enhanced maternity/paternity/adoption leave pay
  • Discretionary annual bonus
  • Generous discount on our own brands and partner businesses
  • Flexible benefits scheme including holiday buying, discounted gym membership, life assurance, activity passes, and much more.


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