TikTok Channel Lead

4 weeks ago


Manchester, United Kingdom THG Full time
About THG

We're a global technology group that specialises in taking brands direct to consumers. Our comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry.

Job Title: TikTok Channel Lead

This role offers the unique opportunity to shape the social commerce space within one of the world's largest online nutrition brands. You'll have access to a dynamic and supportive team, with the freedom to be creative and innovate.

Key Responsibilities:
  • Create and execute comprehensive TikTok and TikTok Shop market activation plans to drive brand awareness and sales growth.
  • Own and develop TikTok content strategy, collaborating with brand teams to build out a trend-adaptive content calendar and optimise product placements.
  • Work closely with cross-functional teams including Product, Trading, and Marketing to ensure cohesive strategies are developed and executed.
  • Leverage user-generated content and influencer collaborations to foster a strong brand community.
  • Optimise the TikTok Shop customer journey to enhance conversion rates and basket metrics, ensuring a seamless shopping experience.
  • Regularly monitor competitor movements and industry trends to inform strategic decisions.
Requirements:
  • Proven experience in social and e-commerce (4+ years).
  • Minimum 1 year in a middle management role.
  • Experience running social commerce platforms such as TikTok Shop (1+ years).
  • Strong analytical skills with the ability to interpret data and make informed decisions.
  • Creative thinker with the ability to develop engaging TikTok content in short-form video and images.
  • Excellent collaboration and communication skills, working across different teams.
  • Up-to-date knowledge of e-commerce trends, particularly in social commerce and the nutrition/wellbeing sectors.
What's in it for me?
  • Access bespoke development programmes designed by our in-house L&D team.
  • Develop your expertise through our upskilling programme in partnership with an industry-leading training provider.
  • 25 days annual leave plus bank holidays.
  • Enjoy your birthday off.
  • Enhanced maternity and paternity pay based on length of service.
  • Up to 10 days compassionate leave.
  • Buy back up to 3 days each year.
  • Unlock 2 days of volunteer leave after 12 months.
Why work at THG?

We're committed to creating a diverse and inclusive workplace that allows everyone to thrive. We're proud to be a Disability Confident Committed employer and welcome applications from all sections of the community.


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