Customer Engagement Marketing Manager
3 weeks ago
The Customer Engagement Marketing Manager will be part of the food-to-go division, tasked with crafting and executing strategic marketing initiatives tailored for our diverse brand portfolio across various sectors, including convenience, contract catering, and travel.
This role requires a strong focus on customer collaboration, working in tandem with both clients and internal commercial and brand teams.
Key Responsibilities:
- Formulating and executing comprehensive annual marketing strategies for customers.
- Collaborating closely with commercial and marketing teams across the company's brand portfolio and third-party brands.
- Designing trade marketing initiatives that align with overarching commercial and brand objectives to enhance sales performance.
- Overseeing the creation and distribution of marketing collateral, including point-of-sale materials, direct mail, and digital content.
- Communicating new product development launches to clients and providing necessary marketing support, ensuring alignment with broader brand launch strategies.
- Developing an annual schedule of trade events and managing the planning, organization, and execution of trade exhibitions.
- Taking an active role in digital marketing efforts, including strategizing for professional networking platforms and assisting the team with our online ordering system by providing relevant marketing resources.
- Serving as a liaison and support between Commercial and Brand Teams for any in-store shopper marketing initiatives that may be requested by the brand team or our clients.
- Assisting the Head of Customer Marketing with broader marketing strategies and asset development.
- Demonstrating prior experience in a similar capacity, particularly in trade or customer marketing, with a strong understanding of commercial dynamics.
- Exhibiting excellent project management capabilities and organizational skills.
- Possessing a genuine enthusiasm for customer-focused marketing.
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