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Head of Performance Marketing Specialist
2 months ago
Job Summary
We are seeking a talented and ambitious performance marketer to support our Home Broadband team in ensuring that the broadband offers are effectively targeted to potential customers, with an engaging and seamless customer journey that drives sign-ups and conversions.
Key Responsibilities
- Assist with the planning and execution of performance marketing campaigns focused on Home Broadband, connecting with consumers, driving response, and contributing to customer acquisition.
- Support the development of performance marketing creatives for Home Broadband across both offline channels (direct response television, radio, press, door drops, etc.) and digital channels (search, social, display), as well as assist with our owned channels such as website banners and customer communications.
- Contribute to the execution of marketing activities, assisting with creative development, media planning, and tracking campaign effectiveness. You will help optimize our marketing strategies to achieve Home Broadband commercial targets.
- The role supports key initiatives to help bring our broadband offers to market, contributing directly to our commercial objectives and growth within the Home Broadband sector.
Key Skills and Qualifications
- Some experience in communications planning, creative development, or media execution, with a focus on supporting campaigns for Home Broadband or related industries.
- Experience or familiarity working with creative or media teams to support the delivery of Home Broadband marketing campaigns.
- Basic understanding of media budgeting and cost management with a willingness to develop numerical skills specific to Home Broadband marketing.
- Creative thinker with a problem-solving mindset, eager to learn and adapt to new trends in Home Broadband performance marketing.
- Analytical mindset - an interest in working with data and insights to inform marketing decisions specific to driving Home Broadband sign-ups and customer retention.
- Curiosity about the modern media landscape and an understanding of how different channels drive business outcomes, with a focus on learning and development in digital and social media marketing for Home Broadband.
- Good communication and stakeholder management skills, particularly in Home Broadband product marketing.
- Keen attention to detail.
- Home Broadband or telecommunications experience is a plus but not required.
