Head of Product Marketing Strategist

5 hours ago

Coleshill, Warwickshire, United Kingdom ParkIT Full time
About ParkIT

ParkIT is a leading provider of logistic operational software and consultancy services, helping businesses review product mix, deliver operational excellence, and grow capacity.

We're looking for a Head of Product Marketing to join our team and play a crucial role in shaping and promoting our 'Go to Market' strategy for BookFlowGo.

The Role

We're seeking a seasoned marketing professional to define and develop BookFlowGo's GTM strategy, stimulating demand for our platform across the global travel sector. You will hone our positioning and messaging for our various customer segments and leverage your expertise in B2B marketing to effectively promote our brand in the sector.

  • Develop and refine our go-to-market plan for our platforms and customer segments in collaboration with our customer and partner executives.
  • Ensure our messaging accurately reflects our business tone and represents all platforms.
  • Create compelling B2B content across various mediums to engage and attract partners.
  • Design and deliver content to support sales teams with impactful presentations, talks, workshops, and exhibitions.
  • Develop a deep understanding of all our platforms and effectively communicate the benefits to our customers.
  • Manage social media channels to grow engagement and create positive impressions around our brands and technology.
  • Conduct market research to identify trends, opportunities, and competitor strategies to inform marketing initiatives.
  • Ensure brand consistency across all marketing materials and communications.
  • Implement and manage demand generation campaigns to generate high-quality leads for the sales team.
What We're Looking For

We're seeking a candidate with a proven track record in delivering successful Go-To-Market strategies for various customer segments. You should have experience producing engaging content across multiple formats and platforms, working together with the wider business to align with growth goals.

  • Effective leadership skills with experience in leading cross-functional teams, managing marketing initiatives in a B2B environment.
  • Excellent written and verbal communication skills, with the ability to effectively convey complex ideas and build relationships with stakeholders.
  • Ability to succeed in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Familiarity with marketing automation tools, CRM systems, and social media platforms to lead marketing initiatives.
How We Hire

We keep our recruitment process quick and easy. If we believe you might be a match for this role, you'll enter our hiring process, which includes an initial 30-minute call with the CEO and an on-site interview at our offices in Birmingham.

Cultivating a diverse and inclusive culture is paramount for us. We recognize that we're all different, and if you need us to adapt the process, please get in touch.

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