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E-commerce Director
2 months ago
We are seeking an experienced E-commerce Director to oversee the growth and performance of our UK and European e-commerce platforms. As a key member of our team, you will be responsible for driving sales and brand growth across multiple markets.
Key Responsibilities- Drive Growth and Expansion: Develop and implement strategies to drive growth and expansion of our Shopify-based e-commerce stores across the UK and Europe.
- Manage Google Ads Campaigns: Manage and optimize Google Ads campaigns, working closely with the Performance Marketing Executive to ensure alignment with sales strategies and KPIs across all territories.
- Collaborate with Marketing Team: Collaborate with the marketing team to analyze performance data from email, sales, and digital marketing channels, identifying trends and opportunities for optimization.
- Forecast Sales and Manage Inventory: Use statistical models to forecast sales and manage inventory levels, working with the Supply Chain team to ensure product availability.
- Develop and Manage Content: Develop and manage content for the website using HTML/CSS, and coordinate with a US-based development team for advanced functionalities.
- Lead Integration and Supervision: Lead the integration and supervision of an AI-based customer support chatbot, in partnership with the Customer Support team.
- Ensure Content Consistency: Ensure content consistency and quality across all stores in their respective native languages, coordinating with translation agencies.
- Regular Reporting: Regularly report on KPIs by territory, presenting strategies for improvement in areas such as revenue, conversion rates, and traffic.
- Competitor Analysis: Conduct competitor analysis to identify traffic-driving and conversion-boosting opportunities.
- Strong Analytical Skills: Strong analytical skills with a proven ability to recognize success or failure and take corrective action.
- Data-Driven Approach: Data-driven approach to decision-making, with an in-depth understanding of UK/EU customer behavior.
- Technical Skills: Proficiency in HTML and CSS, with additional knowledge of Liquid being a plus. Experience in web development project management is preferred.
- Digital Advertising: Hands-on experience with digital advertising tools such as Google Ads, Meta Ads, TikTok Ads, and email marketing platforms.
- Statistical Models: Familiarity with statistical models for sales forecasting and inventory management.
- Education and Experience: Bachelor's degree (2:1 or higher) in Marketing, Business, or a related field. A minimum of 3 years' experience in e-commerce, ideally with Magento or Shopify.
- Language Skills: Proficiency in at least one European language (French, Spanish, Dutch, German, or Italian preferred).
We are OpenSourced - Search & Selection, a leading recruitment agency specializing in digital and e-commerce roles. We are passionate about helping businesses find the best talent to drive their growth and success.
