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Head of Public Relations

2 months ago

London, Greater London, United Kingdom Depop Full time

Job Summary

Depop is seeking a highly skilled and experienced Head of Public Relations to lead the strategic implementation of our communications agenda across key territories. As a key member of the global marketing team, you will work closely with senior stakeholders to solidify Depop's reputation amongst consumer media, the fashion industry, and our growing global community.

Key Responsibilities

  • Develop and execute a comprehensive PR strategy across all global territories, working closely with the Director of Brand, Marketing and Communications.
  • Partner with PR leads across consumer and corporate to execute global strategy via campaigns, owned and cross-functional PR activities.
  • Manage the UK market and PR agency, executing a comprehensive PR strategy aligned with business goals.
  • Identify and lead the strategic implementation of new opportunities for Depop that increase the brand's share of voice amongst key consumer media, influencers, and our community.
  • Act as counsel for cross-functional partners on communications considerations and best practices that will affect matters of reputation.
  • Lead the tracking and measurement of press office and campaigns, collecting and actioning on insights to increase efficiency.
  • Manage the PR budget across markets, ensuring appropriate allocation of resources.

Requirements

  • Extensive experience working in PR, ideally at a tech company, social marketplace, or e-commerce business growing at scale.
  • Experience working across influencer and brand marketing.
  • Well-versed on the US & UK media landscape.
  • Thoughtful, creative approach to storytelling via consumer communications.
  • Strong organisational, project management, and analytical skills.
  • Comfort in working in a fast-paced environment, adapting quickly and flexibly to change.
  • Experience in-house and at an agency a plus.
  • Exceptional written and oral communication skills, with an understanding of both customer and media communication.
  • Strong leadership and people management, with experience building strong performing teams.