Global Brand Strategist
1 month ago
About the Role
We are seeking a highly skilled Brand and Marketing Manager to join our team at Designer Parfums. As a key member of our marketing team, you will be responsible for contributing to the execution of our global brand strategy and consumer platforms for fragrances.
Key Responsibilities
- Develop and execute global brand strategies to engage a broad audience across various geographies and enhance brand value.
- Support the Marketing Manager in mix development execution, licensor meeting presentations, and market intelligence to drive growth, reputation, and image of the brand globally.
- Lead the development of product mixes for new projects, including bottle, packaging, fragrance, advertising, PR, Digital, etc.
- Define essential support elements to achieve successful new product launches in connection with markets and Trade Marketing, ensuring timing and quality.
- Identify needs with the Trade Marketing & promo team and propose promotional programs for existing and new products.
Requirements
- 4-year Undergraduate Degree in Marketing; MBA preferred.
- 5+ years of Marketing experience, including Global Fragrance Marketing Development.
- Fluent in English; proficiency in other languages (German, French, etc.)
- Autonomous, creative, and possess business acumen.
- Flexible, agile, adaptable, enthusiastic, curious, collaborative, positive, and digitally savvy.
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