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Digital Marketing Specialist

2 months ago

Market Harborough, Leicestershire, United Kingdom G Touring Full time
Job Title: Digital Marketing Executive

At G Touring, we are passionate about travel and committed to making a positive impact on the destinations we visit. We are seeking a highly skilled Digital Marketing Executive to join our team and contribute to our mission of changing lives through travel.

Job Summary:

The Digital Marketing Executive will be responsible for executing digital marketing strategies across various channels, including SEO, PPC, paid social, video, affiliate, and email marketing. This role will work closely with the wider Marketing team and external agencies to create engaging content that aligns with our business strategy.

Key Responsibilities:
  • Optimize Google and Bing PPC accounts with our search agency.
  • Monitor brand space and protect our brand terms.
  • Create engaging paid social campaigns that grow our audience and support commercial objectives.
  • Collaborate with SEO agency to implement recommendations that drive quality traffic.
  • Plan and contribute to the creation of new articles to attract quality traffic and drive engagement.
  • Design creative emails that drive conversions and tie in with offline marketing activity.
  • Work with Affiliate agency to ensure core messages are distributed through the network.
  • Identify opportunities with new affiliates to maximize exposure to new audiences.
  • Measure and report on the performance of digital marketing campaigns and assess against specific goals.
  • Identify new routes to market and platforms to promote our brands.
  • Monitor competitor activity in the online forum.
Requirements:
  • Background in digital marketing with an understanding of the whole marketing mix.
  • Knowledge of SEO, PPC, Affiliate partnerships, and video/display advertising.
  • Useful to have knowledge of HTML and Adobe creative products.
  • Passionate about user experience and have a good understanding of UX.
  • Commercially savvy and happy to analyze data from internal and external sources.
What We Offer:
  • Competitive salary.
  • Generous holiday allowance of 25 days plus Public Holidays.
  • Cycle to Work Scheme.
  • Employee Assistance Programme.
  • Life Assurance 4 times your salary for death in service.
  • Holiday discounts for yourself, friends, and family.
  • Travel industry benefits.
  • Opportunity for flexible working.