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Digital Marketing Director

2 months ago


West Linton, Scottish Borders, United Kingdom Castle Craig Full time

About Castle Craig

Castle Craig is a leading provider of addiction recovery services, dedicated to delivering high-quality patient care. We are seeking a highly skilled and experienced Marketing Director to join our team and drive our marketing efforts forward.

Key Responsibilities:

  • Lead the Marketing Team
  • Develop and Implement a Comprehensive Marketing Strategy
  • Oversee Digital Marketing Initiatives
  • Direct SEO, Digital PR, CRM, and PPC Campaigns
  • Establish Marketing Processes and Guidelines
  • Conduct Regular Performance Assessments and Stay Updated on Industry Trends

Requirements:

  • Proven Experience in Digital Marketing Leadership
  • Strong Team Development and Management Skills
  • Extensive Knowledge of SEO, PPC, Email, and Social Media Marketing
  • Experience Managing Multiple Websites
  • Background in Competitive, Regulated Industries (e.g., Healthcare, Fintech)
  • Interest in Mental Health and Addiction Treatment

What We Offer:

  • Competitive Salary and Benefits Package
  • Support with Accommodation and Transport for On-Site Work
  • Opportunities for Professional Development and Career Advancement

Application Process:

We are looking for a strategic thinker who can drive our marketing efforts forward while aligning with our family-run ethos and commitment to high-quality addiction treatment. If you meet the above criteria and are passionate about delivering high-quality patient care, please send your CV and a cover letter outlining your suitability for the role.