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Digital Marketing Specialist

2 months ago


Manchester, United Kingdom In Technology Group Limited Full time

Job Title: Digital Marketing Coordinator

Company: In Technology Group Limited

Job Type: Full-time

Location: Remote

Job Description:

We are seeking a highly skilled Digital Marketing Coordinator to join our team at In Technology Group Limited. As a Digital Marketing Coordinator, you will be responsible for managing and executing a range of digital marketing activities to drive business growth and customer engagement.

Key Responsibilities:

  • Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. This includes creating and scheduling content, monitoring performance, and making data-driven adjustments to enhance results.

  • Content Creation: Craft compelling content for blogs, emails, newsletters, brochures, and websites. Ensure all materials reflect the company's brand voice and adhere to SEO best practices.

  • Email Marketing: Design and execute effective email marketing campaigns. This includes template creation, workflow automation, and performance analysis to drive optimal results.

  • Website Maintenance: Regularly update and manage client websites, ensuring all content is up-to-date, accurate, and optimized for search engines.

  • Digital Advertising: Assist in the planning and execution of paid online advertising campaigns. Responsibilities include keyword research, audience segmentation, and campaign performance analysis.

  • Campaign Implementation: Execute marketing initiatives as outlined by the Client Account Manager, coordinating with external vendors as required.

  • Analytics & Reporting: Monitor and analyze the performance of digital marketing activities. Utilize tools like Google Analytics to generate insights and recommend areas for improvement.

  • Industry Research: Conduct market research to support ongoing marketing strategies, staying up-to-date with industry trends and competitor movements.

Requirements:

  • Proven experience in digital marketing, with expertise in social media management, content creation, and email marketing.
  • Strong understanding of website content management systems (CMS) and search engine optimization (SEO) practices.
  • Demonstrated ability to complete tasks efficiently with high accuracy and attention to detail.
  • Excellent communication skills, with the ability to collaborate effectively within a team setting.
  • Proficient in using digital marketing tools and platforms, including Google Analytics, email marketing software, and social media management tools.

What We Offer:

At In Technology Group Limited, we offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.