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Digital Marketing Specialist
2 months ago
Job Title: Digital Marketing Coordinator
Company: In Technology Group Limited
Job Type: Full-time
Location: Remote
Job Description:
We are seeking a highly skilled Digital Marketing Coordinator to join our team at In Technology Group Limited. As a Digital Marketing Coordinator, you will be responsible for managing and executing a range of digital marketing activities to drive business growth and customer engagement.
Key Responsibilities:
Social Media Management: Develop and implement social media strategies to increase brand awareness and engagement. This includes creating and scheduling content, monitoring performance, and making data-driven adjustments to enhance results.
Content Creation: Craft compelling content for blogs, emails, newsletters, brochures, and websites. Ensure all materials reflect the company's brand voice and adhere to SEO best practices.
Email Marketing: Design and execute effective email marketing campaigns. This includes template creation, workflow automation, and performance analysis to drive optimal results.
Website Maintenance: Regularly update and manage client websites, ensuring all content is up-to-date, accurate, and optimized for search engines.
Digital Advertising: Assist in the planning and execution of paid online advertising campaigns. Responsibilities include keyword research, audience segmentation, and campaign performance analysis.
Campaign Implementation: Execute marketing initiatives as outlined by the Client Account Manager, coordinating with external vendors as required.
Analytics & Reporting: Monitor and analyze the performance of digital marketing activities. Utilize tools like Google Analytics to generate insights and recommend areas for improvement.
Industry Research: Conduct market research to support ongoing marketing strategies, staying up-to-date with industry trends and competitor movements.
Requirements:
- Proven experience in digital marketing, with expertise in social media management, content creation, and email marketing.
- Strong understanding of website content management systems (CMS) and search engine optimization (SEO) practices.
- Demonstrated ability to complete tasks efficiently with high accuracy and attention to detail.
- Excellent communication skills, with the ability to collaborate effectively within a team setting.
- Proficient in using digital marketing tools and platforms, including Google Analytics, email marketing software, and social media management tools.
What We Offer:
At In Technology Group Limited, we offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.