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Social Media Executive

2 months ago

London, Greater London, United Kingdom Firmdale Hotels PLC Full time
Job Description

Firmdale Hotels PLC is seeking a highly motivated and creative Social Media Executive to join our PR & Marketing Team.

In this role, you will be responsible for executing an insight-led social media strategy across our hotel brands, aligning with the wider PR and marketing objectives.

You will play a key role in enhancing Firmdale's online presence by creating engaging content, managing our social media platforms, and fostering meaningful interactions with our online community.

This is an exciting opportunity for a creative and driven individual who is passionate about storytelling, content creation, and staying up to date with the latest trends in social media.

Responsibilities:
  • Execute an insight-led social media strategy across hotel channels in line with wider PR and marketing objectives
  • Copywriting, content creation, publishing, and community management for Firmdale's social media platforms
  • Research interesting and value-driven hotel stories
  • Research upcoming trends and updates within the social media landscape
  • Attend meetings with travel and lifestyle content creators and journalists
  • Support the Head of Social Media & Content in planning and creating compelling content across in-feed, Reels, Instagram Stories, and Instagram Guides
  • Visit our London hotels to capture video content for Instagram Reels
  • Help manage influencer and content creator requests and collaborations
  • Support influencer outreach working with targeted individuals who align with our brand and deliver strategic results across London and New York
  • Compile weekly hotel coverage reports and share social media coverage with stakeholders to track KPIs
Requirements:
  • Experience in social media, ideally in hospitality, and ability to provide examples of work that drive results
  • Excellent copywriting skills with the ability to craft engaging, brand-aligned content
  • Proficiency in social media platforms (Instagram, Facebook, Twitter, LinkedIn)
  • Passion for creative visual assets and ability to create content using Canva, Adobe Suite, Photoshop, and video editing apps
  • Knowledge of social media trends and passion for storytelling and creativity
  • Strong organisational skills and ability to manage multiple projects in a fast-paced environment
  • Experience using social media scheduling tools and apps like Sprout to help manage day-to-day content management for multiple hotels
  • Experience working with influencers and content creators, with a keen understanding of digital PR and brand partnerships
  • Excellent communication and interpersonal skills, with the ability to build relationships with stakeholders at all levels
  • Proactive, results-driven mindset, with an eagerness to learn and adapt
What We Offer:
  • Competitive salary to be discussed at venue
  • Access to Wagestream, our financial wellbeing app
  • Health cash plan, including contributions towards dental, optical, alternative, and complementary therapies
  • Discounted cinema tickets, gym membership, travel, retailers, and restaurants
  • Generous 30% discount off food and drinks at our restaurants and bars
  • Referral bonus scheme for recommending top talent
  • Dry cleaning service for work attire and discounted personal dry cleaning
  • Enhanced holiday allowance based on length of service
  • Season ticket loan for convenient commuting
  • Ongoing training, professional development, and fully funded English lessons
  • Regular social events, team activities, and fitness sessions
  • Benefits like cycle to work scheme and annual long service awards
  • One allocated paid day per year for volunteering work
  • Exclusive discounts at Design Hotels, staff sales, spa discounts, and product perks