Digital Marketing Strategist

6 days ago

Leeds, Leeds, United Kingdom MKI MIYUKI ZOKU Full time

Job Title: Digital Marketing Lead (Mens Fashion)

Overview:

We are seeking a talented digital marketer to join the brand marketing team at MKI MIYUKI ZOKU. The successful candidate will be responsible for managing and implementing digital campaigns across multiple platforms.

Key Responsibilities:

  • Develop and execute digital marketing strategies to drive brand awareness and sales.
  • Work closely with the head of marketing to develop and build the brand's digital media roadmap, using analytics to build a strategy that is data-driven and hits key performance indicators (KPIs).
  • Ownership of all paid campaigns across social, affiliate platforms, and Google platforms, including management of targeting, budget, and performance, working in collaboration with our marketing and content team.
  • Constantly analyze campaigns and creative performance metrics, pulling out key insights and recommendations for improvements.
  • Upload and schedule all organic and paid social content, including writing copy and engaging with our community.
  • Responsible for identifying and staying up to date with the latest performance marketing trends and best practices.
  • Must currently hold a role within a digital marketing team, with over 3 years' experience, ideally having a background in fashion, retail, or the creative industries.
  • Experienced and confident in Meta, TikTok, Google, and Pinterest advertising.
  • Knowledgeable in producing reports on key metrics, measuring analytics (on Shopify and Google Analytics 4), and tracking performance.
  • Able to manage multiple tasks and projects simultaneously, prioritizing effectively and owning deliverables end-to-end.

Requirements:

  • Results-driven individual with a passion for digital marketing and a keen eye for detail.
  • Ability to work in a fast-paced environment and adapt to changing priorities.
  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Experience with digital marketing tools and platforms, including social media, email marketing, and analytics software.
  • Knowledge of Google Analytics and Shopify.

What We Offer:

  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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