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Social Media

2 months ago

Cardiff, Cardiff, United Kingdom Race Equality First Full time
Job Description

Race Equality First is a leading charity and race equality council based in Cardiff, Wales. We provide free, confidential advice and support to victims of hate crime, discrimination, and harassment.

**Job Summary:**

We are seeking a highly skilled Social Media & Digital Content Officer to join our team. The successful candidate will be responsible for managing our social media platforms, creating engaging digital content, implementing social media marketing strategies, and overseeing web content writing and management.

**Key Responsibilities:**

  • Manage and develop our social media channels, including community management and maximising engagement across channels.
  • Plan, develop, and schedule social media content in line with our content planning cycle.
  • Proactively develop new content ideas that amplify activity happening across the Organisation and tap into relevant conversations.
  • Monitor social channels for reactive engagement opportunities and flag any reputational risks emerging on social media.
  • Work with the Marketing Manager to develop the social media strategy and plan, including KPIs, ensuring it meets our content strategy objectives.
  • Proactively stay ahead of social media trends and ensure our social media channels are effectively developed and maintained.
  • Proactively stay aware of current political and social justice issues relevant to REF's work.

**Content Creation:**

  • Create written content around racial equality and social justice issues.
  • Create image, text, and video content for all our social media channels.
  • Confidently plan and create video content to garner maximum engagement for the appropriate REF social media channel.
  • Film content and edit into engaging and informative content which conveys the key message in an accessible way.
  • Where required and agreed with the Marketing Manager, commission and manage agencies to produce digital content as required, including animations, photography, and video.

**Tone of Voice:**

  • Become an expert in the REF tone of voice, so the content you create conveys the message appropriately while creating maximum impact without offence.
  • Support the Marketing Manager in embedding the tone of voice across REF's communication channels, including our website, flyers, infographics, and any other marketing materials produced for the Organisation.

**Other Duties:**

  • Transcribe interviews and assist with other duties for the South Asia to South Wales Project.
  • Refer beneficiaries to an appropriate staff member at REF where additional support for matters not related to social media or marketing is required.
  • Undertake all administrative duties relevant to the post.
  • Work out of office hours when necessary.
  • Attend regular supervision meetings with the Marketing Manager.
  • Undertake any other duties that the Marketing Manager or CEO may reasonably request.