Senior Digital Marketing Director

4 weeks ago


Sleaford, Lincolnshire, United Kingdom The Wonderful Company Full time

About The Wonderful Company

We are proud to be a leading flower delivery network, trusted by people worldwide to deliver their best wishes and sentiments. Our mission is to make beautiful things happen, and we strive to be personal, special, and trusted in everything we do.

Job Description

We are seeking a Senior Digital Marketing Manager to lead our digital marketing team and develop strategies that drive acquisition and retention. This role will work closely with the marketing team to deliver digital marketing channel strategies that support the overall marketing and brand strategy.

Key Responsibilities

  • Lead the digital marketing team and develop strategies to drive efficiency and effectiveness of digital channels.
  • Manage agencies and third-party suppliers to ensure successful channel performance.
  • Work collaboratively with stakeholders to deliver customer experience and brand objectives.
  • Develop and drive a program of continuous improvement across all performance channels.

Requirements

  • Excellent record of delivering results in a senior digital marketing role, ideally in a sizeable e-commerce environment.
  • Experience leading a small team of experts and strong people management skills.
  • Ability to create integrated digital marketing strategies.
  • Exceptional knowledge of the current search landscape for paid and organic search.
  • Demonstrable experience in data-driven marketing and decision making.
  • Strong understanding of content marketing and its role in an effective marketing strategy.
  • Experience managing a significant budget.
  • Excellent decision-making skills and judgement.

What We Offer

We offer a flexible approach to hybrid working, a beautiful and newly refurbished workspace, and a unique and great place to work. Our colleagues tell us that they love working here and appreciate the 'family feel' that makes us a special company.



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