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Senior B2B Marketing Manager

2 months ago

Northampton, Northamptonshire, United Kingdom Careerwise Full time
Job Title: Senior B2B Marketing Manager

We are seeking an experienced and dynamic B2B Marketing Manager to lead marketing efforts across multiple channels. If you excel in B2B environments and have a passion for driving brand growth, this is the role for you.

Key Responsibilities:
  • Marketing Planning: Develop and manage annual B2B marketing plans aligned with business objectives.
  • Campaign Management: Lead multi-channel B2B marketing campaigns, ensuring performance and ROI.
  • Brand Marketing: Ensure consistent messaging and engagement through strategic brand initiatives.
  • Event Coordination: Plan and manage corporate events and trade shows.
  • Digital Marketing: Oversee B2B digital marketing, including SEO, social media, and website optimization.
  • CRM Experience: Build and manage B2B CRM strategies to drive business growth and nurture client relationships.
  • Budget Management: Oversee the marketing budget and provide financial forecasts.
  • People Management: Lead and mentor a team, fostering collaboration and performance.
Qualifications and Experience:
  • ~3+ years of B2B marketing management and leadership experience.
  • ~ Expertise in multi-channel B2B marketing campaigns.
  • ~ Strong knowledge of CRM systems and growing brand awareness in B2B markets.
  • ~ Excellent written and verbal communication skills, with content writing experience.
  • ~ Proficiency in data analysis and reporting (GA experience preferred).
Skills and Attributes:
  • Strong project management and organizational skills.
  • Creativity and innovation in developing B2B marketing strategies.
  • Results-driven, with a focus on achieving marketing objectives.
  • Strong stakeholder management skills.