Brand Marketing Specialist

4 weeks ago


Cupar, Fife, United Kingdom Avenue Scotland - FALKIRK Full time
Brand and Marketing Executive

Avenue Scotland - FALKIRK is seeking a highly skilled Brand and Marketing Executive to join their team. As a key member of the marketing department, you will play a pivotal role in shaping and maintaining the visual identity of the brand.

Key Responsibilities:
  • Image Library Management: Oversee the management of the image library, coordinating photoshoots and driving social media strategy to ensure a consistent and compelling visual narrative.
  • Brand Bible and POS Production: Oversee the production of a Brand Bible, generic POS, and the evolution of branded packaging and swing tickets to maintain brand consistency.
  • Product Catalogues: Take charge of the production of product catalogues, ensuring they align with brand standards and effectively showcase the collection each season.
  • UK/Ireland Sales Team Support: Support the UK/Ireland sales team in their work, via POS and bespoke space claim projects, to enhance the brand's presence at retail.
  • Image Library Curation: Curate an impactful image library to orchestrate photoshoots that capture the essence of the brand, creating visual content that resonates with the target audience.
  • Brand Guidelines: Develop and communicate brand guidelines to ensure internal teams maintain coherence in brand communications.
  • Showroom Maintenance: Oversee showroom maintenance and redevelopment to ensure physical spaces align with brand aesthetic and contribute to a positive customer experience.

To be successful in this role, you will require:

  • Experience working in a marketing-related role in the retail, branded, or country wear industry.
  • A creative mindset, attention to detail, and a deep understanding of brand aesthetics.
  • A passion for and understanding of country brands, although not essential.
  • Strong organisational skills and the ability to help build a dynamic marketing environment.

Avenue Scotland - FALKIRK offers a competitive salary (DOE) and excellent benefits. If you are committed to a permanent opportunity and want to join a company where you will be helping to shape a visually compelling narrative that resonates with their audience and strengthens brand presence in the market, please apply with your CV and application.



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