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Paid Media Manager

2 months ago

Crewe, Cheshire East, United Kingdom Radius Full time
Job Title: Paid Media Manager

We are seeking an experienced Paid Media Manager to join our team at Radius. As a key member of our digital marketing team, you will be responsible for planning, executing, and optimizing our paid media campaigns across multiple channels and global markets.

Key Responsibilities:
  • Campaign Strategy and Planning:
    • Develop and implement comprehensive paid media strategies that focus on generating high-quality leads and achieving a strong ROI.
    • Identify and target key audience segments to maximize our campaign efficiencies and effectiveness.
    • Manage our budget allocation across various platforms, including Google, Microsoft, Meta, and more.
  • Lead Generation:
    • Design and execute lead generation campaigns that drive qualified leads into the sales funnel.
    • Work closely with our CRO & UX teams to optimize landing pages, ad creatives, and CTAs to improve conversion rates and reduce cost-per-lead.
    • Work closely with the sales and commercial teams to ensure seamless lead handoff through every stage of the lead funnel.
  • Campaign Management:
    • Oversee the day-to-day management of paid media campaigns, including ad creation, targeting, bidding strategies, and performance monitoring.
    • Conduct A/B testing on ad creatives, landing pages, and audience segments to continually improve campaign performance.
    • Use analytics tools to track, report, and analyze the effectiveness of paid media campaigns against lead generation goals.
  • ROI Optimization:
    • Continuously optimize campaigns to maximize ROI, focusing on key metrics such as cost-per-acquisition (CPA), return on ad spend (ROAS), and lifetime value (LTV).
    • Implement strategies to improve the efficiency of ad spend, ensuring that spend investment contributes to business growth.
  • Collaboration and Reporting:
    • Collaborate with content, SEO, and creative teams to align paid media efforts with broader marketing objectives.
    • Regularly report on campaign performance, providing insights and recommendations to the marketing leadership team.
    • Stay up to date with the latest trends and best practices in paid media and digital marketing.
  • Team Management:
    • Lead, mentor, and develop a team of paid media specialists, fostering a collaborative and results-oriented environment.
    • Assign tasks, set performance goals, and conduct regular performance reviews to ensure team members are meeting their objectives.
    • Provide ongoing training and development opportunities to keep the team updated on the latest trends, tools, and best practices in paid media.

We offer a highly competitive salary, pathways to career progression, opportunities to be responsible for your own marketing initiatives, an innovative, technology-driven culture, and training & development opportunities.

Required Skills and Qualifications:

  • Experience: 3+ years of experience in managing paid media campaigns, with a proven track record in lead generation and ROI optimization.
  • Technical Skills: Proficiency in digital advertising platforms, including Google Ads, Meta Ads, MS Ad. Strong knowledge of analytics tools like Google Analytics, SEMrush, and other relevant software.
  • Analytical Mindset: Strong analytical skills with the ability to interpret data, generate actionable insights, and make data-driven decisions.
  • Budget Management: Experience managing substantial media budgets with a focus on achieving optimal ROI.
  • Creative Thinking: Ability to create compelling ad creatives and landing pages that drive conversions.
  • Collaboration: Excellent communication skills with the ability to work cross-functionally with other teams.

We are an equal opportunities employer and welcome people regardless of age, disability, gender identity, race, faith or belief, sexual orientation, or socioeconomic background.