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Demand Generation Manager

2 months ago

London, Greater London, United Kingdom Stotle Ltd Full time

**Unlock the Potential of Business and Government Collaboration**

We're seeking a highly motivated and strategic Demand Generation Manager to spearhead full-funnel campaign tactics, performance marketing, and demand waterfall initiatives for Stotle Ltd.

**Key Responsibilities:**

  • Scrutinize and experiment with our website's paths to conversion to optimize user experience
  • Deeply understand and effectively report on the impact of owned channels across the full funnel using our CRM
  • Assist the Growth and Sales teams by identifying and implementing new strategies and tactics to achieve better results based on report findings
  • Collaborate with the Growth and Sales teams on Account-Based Marketing initiatives for increased lead generation, conversion, and expansion
  • Develop and execute paid digital campaigns to drive business growth

**Requirements:**

  • 3+ years of experience in demand generation, campaign management, or performance marketing in B2B SaaS
  • Deep understanding of paid media tactics, digital marketing strategies, marketing automation, email marketing tactics, and lead management
  • Experience working closely with Sales teams, including joint planning and execution, driving disciplined lead follow-up, and earning trust as a strategic business partner
  • Strong copywriting and content development skillset and experience
  • Creative and adaptive, with a data-driven and outcome-focused approach

**What We Offer:**

  • A generous health cash plan (Covers dental, optical, physical therapy, consultations, etc.)
  • A personal health, wellness, and development allowance of £130/month
  • 25 days vacation + bank holidays
  • A hybrid working environment with 1-2 days in office
  • A work-from-home setup budget of £400