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Media Analyst
2 months ago
Omnicom Media Group's Communications Intelligence team is seeking a highly skilled Data Analyst to join their team and contribute to providing best-in-class data analysis and marketing effectiveness solutions for the company, its private sector clients, and media agencies.
Key Responsibilities:- Collaborate with a Manager to add new data to the Government benchmark databases managed by Omnicom Media Group and the Benchmarking team.
- Quality checks and data loading using tools like R, Python, and Power BI.
- Support and mentor Junior Analysts to ensure high-quality work and a commitment to growth and development.
- Engage in the wider Communications Intelligence Strategic goals to drive higher quality work for clients.
- Feed into our wider vision and strategy as a team.
- Support and coach Junior Data Analysts.
- Cultivate day-to-day relationships with users of the knowledge system within agencies and Omnicom Media Group's Government databases.
- Provide excellent service levels to agencies working with analysts and managers.
- Support the team in consultancy engagements with Government clients.
- Update and build comprehensive datasets for agency pitch analysis from the knowledge database content.
- Deliver high-quality visualisations and effectively communicate data insights to agency clients.
- Use advanced analytical approaches to analyse data to establish norms and averages, interpreting findings.
- Experience in a Marketing Analytics role (MMM or similar).
- Understanding of the role of media.
- Experience in developing analytic models.
- Coding proficiency (R or Python preference).
- Expertise in Excel.
- Interested in Government marketing and media.
- Strong attention to detail.
- Good written and communication skills.
- Highly organised & Strong critical thinking.
- Willingness to Learn, energetic, determined, proactive and curious.
Omnicom Media Group is a specialist division created to handle UK Government media buying, the largest advertiser in the UK, and a top 10 UK agency in its own right, handling over 80 very different government departments. We were originally awarded the four-year contract in 2018 and late 2021 we became the first agency ever to retain the business for the next four years.
Our ambition is to be the best Government Media Buying service in the world, intelligently using media to deliver public services. In doing so, we want to lead the industry in the UK and be one of the best places to work and learn in the media sector. In fact, we have been Campaign's Agency Team of the Year for the last three years.
Our team of c.150 people are passionate about delivering better outcomes for the public sector. Why? This is taxpayers' money we are dealing with, and the outcomes of these campaigns really do matter. Effectiveness is the driving factor. You will work on campaigns that can represent the most profoundly challenging issues in our society aiming to help, improve or save lives. At other times, they simply aim to inform the public. But at all times, they matter. To people across the UK and beyond, to us, our families, and our own communities.
We are organised across different client hubs themed by government priority nationally, regionally, and internationally.
Our core teams and expertise encompass Account Management, Effectiveness & Evaluation, Implementation Planning, and Media Activation across all channels. We also have specialist services such as Strategic partnerships, Innovation, Behavioural Planning, Communications Intelligence including Data Engineering, Reporting/Visualisation, Data Science, Strategic Analytics, Brand Safety, and Data Ethics.
Omnicom Media Group draws from the best of Omnicom Group UK and sits as a unit within MG OMD, Campaigns Media Agency of the Year 2021 and 2024, the largest agency within OMG UK and the most awarded media agency ever for IPA Effectiveness.
Working for Omnicom Media Group is different to other jobs in the media agency sector. Working with government can be challenging, dynamic, and demands the highest standards, but above all, it is important work and rewarding. We believe there is no better place to learn and grow in the industry.
