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Digital Advertising Manager

2 months ago

London Online, United Kingdom Soldo Full time

About Soldo

Soldo is a proactive spend management solution that empowers businesses to achieve more. We free finance by proactively managing decentralized spending, eliminating inefficiencies in managing business expenses.

Our Mission

We're a financial services and software company that combines a powerful spend management platform, user-friendly app, and versatile payment methods to automate expense administration.

The Role

We're seeking a highly analytical and results-driven Digital Advertising Manager to join our marketing team. As the Digital Advertising Manager, you will be responsible for managing and optimizing our digital advertising campaigns, focusing primarily on Search and pay-per-click (PPC), to maximize ROI and drive customer acquisition and revenue growth.

Key Responsibilities

  • Manage and optimize digital advertising campaigns to maximize ROI and drive customer acquisition and revenue growth.
  • Develop and implement a performance marketing plan to ensure ad spend is optimized for success.
  • Grow the acquisition of customers in our Small Segment and drive registrations of our Self-Service offering.
  • Analyze data and make data-driven decisions to improve campaign performance.
  • Collaborate with cross-functional teams to ensure campaign success.

Requirements

  • Demonstrable experience in digital advertising and bid management, in a B2B SaaS or technology-focused industry.
  • Proficiency in digital advertising platforms, such as Google Ads, LinkedIn Campaign Manager, Microsoft Advertising, and display advertising networks.
  • Strong analytical skills, with the ability to analyze data and make data-driven decisions.
  • Excellent written and verbal communication skills.
  • A track record of managing successful PPC and display advertising campaigns.
  • Proficiency in A/B testing tools and techniques.
  • Proficiency in BI tools and CRM.
  • Excellent communication skills, with the ability to collaborate with cross-functional teams.
  • Knowledge of B2B SaaS industry trends and best practices and benchmarks.

Preferred Qualifications

  • A Bachelor's or Master's degree in Marketing, Business, or equivalent qualification.
  • Google Ads certification or other relevant certifications is a plus.