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Lead Strategist for Performance Marketing

3 months ago

Goole, East Yorkshire, United Kingdom Zealous Agency Full time

Zealous Agency is excited to collaborate with a distinguished client in the search for an interim Head of Performance Marketing. In this pivotal role, you will spearhead the development and execution of innovative strategies aimed at enhancing customer acquisition, retention, and overall revenue growth.

As the Head of Performance Marketing, your leadership will guide a skilled team of marketing professionals while collaborating closely with various departments to optimize all digital marketing avenues. This position is crucial for shaping the trajectory of our marketing initiatives and ensuring the achievement of ambitious growth objectives.

Key Responsibilities:

  • Strategic Oversight: Formulate and execute a holistic performance marketing strategy across diverse digital platforms including SEM, social media, display advertising, affiliate marketing, and email campaigns.
  • Team Leadership: Inspire, mentor, and cultivate a high-performing marketing team, promoting a culture of creativity and ongoing enhancement.
  • Data-Driven Insights: Leverage analytics and data insights to inform decision-making, refine campaigns, and enhance return on investment.
  • Financial Stewardship: Manage the marketing budget effectively, ensuring optimal resource allocation for maximum impact.
  • Collaborative Synergy: Partner with product, sales, and creative teams to align marketing strategies with overarching business goals.
  • Market Intelligence: Keep abreast of industry trends, emerging technologies, and competitor movements to maintain a cutting-edge approach.
  • Performance Reporting: Track, analyze, and present campaign performance metrics, delivering actionable insights to key stakeholders.

Qualifications:

  • Experience: A minimum of 5 years in digital marketing, with at least 3 years in a leadership capacity.
  • Expertise: Demonstrated success in managing extensive performance marketing campaigns across various channels.
  • Analytical Acumen: A strong analytical mindset capable of interpreting data and making informed decisions.
  • Leadership Skills: Proven experience in leading and nurturing high-performing teams.
  • Communication Proficiency: Exceptional communication and presentation abilities, with the capacity to influence stakeholders at all levels.