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Lead PPC Specialist

2 months ago

Hinckley, Leicestershire, United Kingdom The Portfolio Group Full time
Are you an experienced and results-oriented PPC Specialist with a strong interest in digital marketing?

As part of our dynamic team at The Portfolio Group, you will report directly to the Associate Director of Digital Growth. We are looking for a high-achieving professional to enhance our innovative strategies.

This position plays a vital role in supporting both our internal and external Sales & Marketing teams, with the objective of sustaining and growing our achievements in the UK market.

Key Responsibilities:

In this position, you will lead our digital marketing initiatives, managing PPC campaigns and optimizing paid search expenditures.

  • Develop and refine PPC campaigns across multiple platforms, including Google Ads and Bing.
  • Monitor key performance indicators (KPIs) to assess effectiveness and pinpoint challenges.
  • Generate and evaluate comprehensive PPC performance reports.
  • Foster relationships with PPC advertising platforms and service providers.
Qualifications:

Demonstrated experience as a PPC Manager is essential.

  • Proficient in data analysis and reporting.
  • Extensive understanding of SEO and digital marketing strategies.
  • Familiarity with various advertising platforms (e.g., AdWords, Facebook, Yahoo).
  • Competent in MS Office applications, particularly Excel.
  • Strong communication and analytical capabilities.