Marketing Director

**Job Title:** Marketing Manager

**Job Summary:** We are seeking a highly skilled and experienced Marketing Manager to join our team at Artelium Wine Estate. As a key member of our marketing team, you will be responsible for developing and executing our marketing strategy, driving brand growth, and achieving business objectives.

**Key Responsibilities:**

• Develop and execute the Artelium marketing strategy, ensuring alignment with our brand identity and business goals.
• Lead the development and execution of marketing campaign strategies, ensuring they meet brand and commercial objectives within agreed timelines and budgets.
• Manage and grow our digital presence, including the website, social media, and email marketing.
• Oversee the creation of high-quality visual and written content that reflects Artelium's brand values and resonates with our target audience.
• Manage the growth and maintenance of the CRM database, ensuring effective market communications, including email marketing and social media platforms.
• Conduct market research to identify trends, customer preferences, and competitive insights.
• Identify and manage strategic partnerships with influencers, media, and industry stakeholders to amplify the Artelium brand and drive business growth.
• Develop and execute marketing plans for private and public events, ensuring maximum exposure and participation.
• Oversee the marketing budget, ensuring effective allocation of resources to achieve business objectives.
• Collaborate on and implement seasonal marketing campaigns, working with the team to drive online sales conversion.
• Organize, attend, and host wine trade-focused events, building campaigns that track and analyse customer interaction.

**Qualification & Experience Requirements:**

• Minimum of 3-5 years of experience in a marketing management role, preferably within the luxury, hospitality, or wine industry.
• Proven track record of developing and executing successful marketing campaigns that drive brand growth and achieve KPIs.
• Strong understanding of digital marketing, including SEO, SEM, social media, and email marketing.
• Exceptional storytelling and content creation skills, with an eye for design and detail.
• Experience with marketing analytics tools and the ability to derive insights from data to inform strategies.
• A relevant degree in marketing, business, or a related field; additional certifications in digital marketing or wine education (e.g., WSET) are advantageous.
• Excellent communication and leadership skills, with the ability to inspire and motivate.
• Highly organized, able to manage multiple projects in a fast-paced environment.
• Competent user of eCommerce and eMarketing tools, MS Office Tools (Excel, PowerPoint), Photoshop, Google Analytics, and social media marketing.

**Benefits:**

• Opportunities for industry-specific training.
• A dynamic and creative work environment where your ideas and initiatives can make a real impact.
• Generous staff discounts on Artelium wines and estate products.
• The chance to be part of a fast-growing business with ambitious plans, offering potential for career progression.