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Partnerships Marketing Manager
2 months ago
We are seeking a highly experienced and skilled Partnership Marketing Manager to join our team at Sadler Recruitment Ltd. As a key member of our marketing team, you will be responsible for developing and implementing sponsorship activations with our strategic partners.
Key Responsibilities- Sponsorship Activation:
- Manage the day-to-day account management of partners and stakeholders to ensure program success and maximize sponsorship value.
- Collaborate with partners to develop and execute sponsorship activation and campaign planning, including program planning, campaign management, tactical execution, and promotions.
- Identify new opportunities for co-marketing campaigns, events, and initiatives to drive brand awareness, lead generation, and revenue growth.
- Manage the sponsorship deliverables of commercial contracts throughout their lifecycle.
- Coordinate all marketing aspects of the partnership, including the quality of materials and correspondences received by the partners, any day-to-day issues, and accurate recording of partnership activities.
- Collaborate with key internal stakeholders, including sales, operations, other marketing areas, and executive resources, to deliver robust integrated campaigns.
- Player Sponsorship:
- Manage the execution of player contract obligations to promote the brands and products.
- Act as the lead liaison for marketing initiatives and activations with pro players, which may include content requirements, product development processes, and third-party relationship activations.
- Deliver a strong framework to manage the player responsibilities and demonstrate the value of these investments to the organization.
- Maintain a strong industry presence by supporting activations across the youth and player development programs.
- Sponsorship Acquisition:
- Support the acquisition of professional player and commercial sponsorships by assisting senior management with identifying, valuing, and negotiating potential sponsorship opportunities.
- Drive joint go-to-market campaigns and launches of new partnerships to accelerate awareness and adoption of our collaborative solutions, integrations, and relationships.
- Support the creation of communication materials for new partnerships that align both brands through collaborative messaging.
- Reporting and Governance:
- Leverage consumer insights, business data, and previous activity learnings to inform evidence-based decision-making.
- Define key performance indicators (KPIs) for partner marketing initiatives and track campaign performance against established metrics.
- Analyze campaign data and provide insights to optimize future marketing efforts and maximize ROI.
- Host quarterly/bi-annual marketing reviews with strategic partners, present campaign performance and ROI, and make recommendations, ensuring action follow-up.
- Improve and apply processes and best practices to ensure program success and measure outcomes and share with key internal stakeholders.
