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Head of Brand and Campaigns

2 months ago

Cardiff, Cardiff, United Kingdom Future Publishing Full time
{"title": "Head of Brand and Campaigns", "description": "About the Role

We are seeking an experienced and inventive Head of Brand and Campaigns to join our Marketing Team at Future Publishing. As a key member of our team, you will have the opportunity to shake up convention and work on an established brand in new and original ways.

As a guardian of the Go.Compare brand, you will use your proven creative flair to challenge the status quo and improve brand awareness, brand preference, and relevance. You will also be responsible for trialling new approaches and evaluating the success of our marketing activities.

Key Responsibilities
  • Develop and execute successful direct-to-consumer campaigns
  • Manage a team of brand marketers and collaborate with cross-functional teams to drive business growth
  • Stay up-to-date with current research methodologies and campaign performance evaluation
  • Oversee the development of brand CRM strategies and improve brand preference and relevance
What We Offer

We offer a range of benefits, including unlimited holiday, a share in our success through our profit pool bonus scheme, and opportunities for professional development and growth. Our culture is underpinned by our values and employees are treated with respect and fairness.

We are an equal opportunity employer and are committed to promoting diversity and inclusion in our recruitment processes and workplaces.

Please let us know if you need any reasonable adjustments made so we can give you the best experience.

", "requirements": "Requirements
  • Experience in brand marketing and campaign development
  • Proven track record of success in direct-to-consumer campaigns
  • Strong leadership and team management skills
  • Ability to stay up-to-date with current research methodologies and campaign performance evaluation
", "benefits": "Benefits
  • Unlimited holiday
  • Share in our success through our profit pool bonus scheme
  • Opportunities for professional development and growth
", "company": "Future Publishing"}