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Content Strategist for Unilever
2 months ago
About the Role
We are seeking a highly skilled and creative Employer Brand Content Specialist to join our team at Unilever. As a key member of our Global Employer Brand Marketing & Content team, you will play a crucial role in shaping our employer brand and marketing strategy.
Key Responsibilities
- Content Planning
- Develop and execute a comprehensive content strategy to engage future talent and promote Unilever as an employer of choice.
- Collaborate with the Senior Content & Channels Manager to build and optimize the global Employer Brand content calendar.
- Ensure all Employer Brand content is aligned with business objectives and key performance indicators (KPIs).
- Copywriting & Content Creation
- Develop high-quality content that showcases Unilever's employer brand and values.
- Write compelling social media copy and create engaging content for various channels.
- Maintain and guard the tone of voice, look and feel of Unilever's employer brand.
- Social Media Management
- Manage and optimize Unilever's LinkedIn page and other social media channels.
- Develop and execute social media campaigns to drive engagement and reach.
- Monitor and analyze social media metrics to inform content strategy.
- Stakeholder Management
- Cultivate and manage relationships with internal stakeholders to ensure alignment with business objectives.
- Partner with internal teams to develop and execute employer brand initiatives.
- Culture and Inspiration
- Drive a culture of creativity and innovation within the team.
- Develop and share best practices and insights to inspire and motivate the team.
Requirements
- Proven experience in Employer Branding, Corporate Communications, or Brand/Digital Marketing.
- Strong copywriting and content creation skills.
- Experience in social media management and content strategy.
- Excellent organizational and planning skills.
- Ability to work in a fast-paced environment and adapt to changing priorities.
- Strong analytical and problem-solving skills.
- Ability to work collaboratively with cross-functional teams.
What We Offer
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.
- The chance to work with a global leader in the FMCG industry.