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Content Marketing Strategist

2 months ago

Bristol, Bristol, United Kingdom The Digital Recruitment Company Full time
Job Overview

Position: Marketing Content & Brand Manager

Employment Type: Permanent

Compensation: £50,000 + Bonus

Location: Hybrid

Consultant: Mags Rendle

The Digital Recruitment Company is excited to partner with a global innovator in transforming businesses through advanced technology solutions, including signage, graphics, and industrial printing. With a robust focus on innovation and quality, this organization empowers companies to bring their creative visions to life.

As part of their expansion in the EMEA region, they are in search of a dynamic and seasoned Marketing Content & Brand Manager to spearhead their content strategy and brand positioning initiatives.

Key Responsibilities

Reporting to the Head of Communications & Brand EMEA, this role is pivotal in crafting engaging and impactful content that enhances brand visibility, fosters customer interaction, and drives business growth. The Content & Brand Manager will lead a team of two Content Specialists, collaborating to implement a cohesive and innovative multi-platform content strategy across various channels.

Content Development
  • Strategic Content Planning: Formulate and execute a comprehensive content strategy that aligns with overarching business objectives and brand positioning in the EMEA region.
  • Brand Oversight: Maintain consistent brand messaging and visual identity across all communication channels, ensuring a strong and unified brand presence.
  • Content Creation: Supervise the production of high-quality, engaging materials, including whitepapers, case studies, blog posts, videos, webinars, and social media content, ensuring resonance with target audiences in the B2B technology and wide-format print sectors.
  • Team Leadership: Mentor and develop a team of two Content Specialists, fostering a collaborative and creative environment.
  • Campaign Collaboration: Work alongside the EMEA marketing team to support integrated marketing campaigns with content that drives lead generation and brand awareness.
  • Market Research: Conduct analyses to understand industry trends, customer needs, and competitive landscapes to inform content strategy and brand positioning.
  • Performance Evaluation: Monitor, analyze, and report on the effectiveness of content initiatives, utilizing data-driven insights to optimize strategies and improve ROI.
  • Stakeholder Engagement: Collaborate with internal stakeholders, including product management, sales, and customer support, to ensure content aligns with business goals.
Paid Media Management
  • Content Amplification: Extend content reach through social media and display advertising to enhance visibility and impact.
  • Campaign Management: Oversee the development of targeted paid media campaigns, ensuring optimization for performance.
  • Performance Tracking: Analyze ad performance to understand audience engagement and optimize based on insights.
  • Budget Oversight: Effectively allocate resources between organic and paid initiatives to maximize ROI.
  • Paid Media Strategy: Create strategies to amplify content reach across platforms such as Google Ads, LinkedIn, and Facebook, ensuring alignment with the overall content plan.
Leadership and Management
  • Contribute to the management objectives of the EMEA Marketing team in collaboration with other commercial divisions.
  • Serve as a role model within the EMEA organization regarding performance standards and behavior.
  • Exhibit teamwork and excellent communication skills to inspire and motivate colleagues.
  • Demonstrate quick thinking and decisive action, coupled with strong planning and time management abilities.
Qualifications
  • Degree in Marketing, Business, or a related field, with 5+ years of marketing communications experience.
  • Proven background in content management or brand management, preferably in a B2B technology context.
  • Experience in leading and managing a team.
  • Strong strategic thinking and problem-solving capabilities.
  • Exceptional written and verbal communication skills.
  • Expertise in content creation across diverse formats and platforms.
  • Proficient in content management systems and SEO best practices.
  • Experience managing budgets and agency partnerships.
  • Strong project management skills with the ability to handle multiple projects simultaneously.
Tools and Technologies
  • SEMrush
  • Google Analytics
  • Google Search Console
  • Power BI
  • Salesforce or equivalent
  • Content Management Systems (e.g., Sitecore)
  • Photoshop and Illustrator
  • Experience in international settings, with European language skills preferred
Benefits
  • Competitive salary
  • 50% contribution to gym membership
  • 5% employer contribution to pension scheme
  • Minimum 3% bonus
  • Onsite parking
  • Hybrid working model
  • Private healthcare after probation period (50% contribution)

The Digital Recruitment Company operates as an Employment Business for interim, contract, and temporary recruitment and acts as an Employment Agency for permanent positions.