Creative Copywriter

About the Role

We are seeking a highly skilled Creative Copywriter to join our team at The Cigna Group. As a key member of our marketing team, you will be responsible for delivering high-quality, brand-enhancing copy across various channels.

Key Responsibilities

• Develop and implement a content strategy that aligns with our brand's tone and voice.
• Write compelling copy for a range of marketing materials, including website content, social media posts, and advertising campaigns.
• Collaborate with cross-functional teams to ensure consistency and accuracy in all marketing materials.
• Stay up-to-date with industry trends and best practices in content marketing.
• Conduct research to stay informed about our customers' needs and preferences.
• Develop and maintain a content calendar to ensure timely and effective content distribution.
• Measure and analyze the effectiveness of content marketing efforts and make data-driven recommendations for improvement.
• Work closely with our design team to ensure that all marketing materials are visually appealing and consistent with our brand's identity.

About You

We are looking for a highly motivated and experienced Creative Copywriter who is passionate about delivering high-quality content that resonates with our customers. If you have a proven track record of success in content marketing and a keen eye for detail, we encourage you to apply.

Requirements

• 3+ years of experience in content marketing or a related field.
• Proven track record of success in developing and implementing content strategies that drive results.
• Excellent writing and editing skills, with the ability to adapt tone and style to suit different audiences and channels.
• Strong understanding of brand voice and tone, with the ability to apply it consistently across all marketing materials.
• Ability to work collaboratively with cross-functional teams to achieve marketing goals.
• Strong analytical skills, with the ability to measure and analyze the effectiveness of content marketing efforts.
• Stay up-to-date with industry trends and best practices in content marketing.

About The Cigna Group

The Cigna Group is a global health service company that is dedicated to improving the health and well-being of our customers. We are committed to delivering high-quality, personalized service that meets the unique needs of each customer. If you are passionate about delivering exceptional customer experiences and have a strong background in content marketing, we encourage you to apply for this exciting opportunity.