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Digital Brand Marketing Specialist

2 months ago

London, Greater London, United Kingdom Music Week Full time
About the Role

We are seeking a highly creative and analytical Digital Brand Marketing Specialist to join our team at Music Week. As a key member of our marketing department, you will be responsible for developing and implementing comprehensive digital marketing campaigns to drive growth and engagement across our artist roster.

Key Responsibilities
  1. Campaign Creation & Delivery
  • Develop and execute engaging video content (trailers, shorts, etc.) for social media and digital platforms, including videos, graphics, photos, and written content.
  • Design and implement campaign marketing plans to grow digital music and streaming numbers for all key artists across social media platforms.
  • Monitor and assess the performance of digital campaigns and social media activities, continuously evaluating effectiveness to refine strategies and improve outcomes.
  • Develop and implement strategies to ensure audience growth across all digital platforms.
  • Collaborate with artists, managers, and internal teams to implement digital marketing strategies.
Strategy and Planning
  • Collaborate with wider teams and communicate planned activity to stakeholders.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Leadership, Relationships, and Development
  • Establish great working relationships with artists, managers, and BBC Brands teams.
  • Aware of developments in the field of marketing and technology/digital trends, maintains links with the industry and incorporates into marketing plans where possible.
  • Follows the BBC's policies on diversity and inclusion when hiring and managing others, and encourages diversity of thinking across the team.
Requirements
  1. Highly creative and proficient in Adobe software applications (Adobe Creative Suite) for video editing, graphic designing, and content creation.
  2. Experience in running social media campaigns across all platforms (in particular TikTok, Instagram Reels, and YouTube Shorts) to amplify artists' reach and engagement.
  3. Analytical approach and able to understand and evaluate performance and KPIs to improve strategies.
  4. Enthusiasm for the Demon Music Group artists, roster, and content.
  5. Understanding of editorial and compliance policies.
  6. Understanding of SEO and CRM.
  7. Ability to work in a fast-paced environment and manage multiple projects simultaneously.
What We Offer
  1. We offer a competitive salary package.
  2. Flexible 35-hour working week for work-life balance.
  3. 26 days holiday (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days.
  4. A defined pension scheme and discounted dental, health care, gym, and much more.
  5. Excellent career progression – access to courses, webinars, workshops, and the opportunity to work in different areas of the organisation.