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Paid Search Account Director

2 months ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom Central Employment Full time

Central Employment is seeking a highly skilled Paid Search Account Director to join our team. As a key member of our digital marketing team, you will be responsible for leading and inspiring our clients to achieve their business goals through data-driven digital marketing solutions.

We are looking for a passionate and enthusiastic individual who has a knack for driving progress and a passion for technology, automation, and innovation in a mobile-first digital environment. If you have a strong understanding of paid search and paid social, with a strategic understanding of the digital performance ecosystem, we want to hear from you.

**Key Responsibilities:**

  • **Lead and Inspire:** Oversee the end-to-end process from briefing and planning through to activation and reporting.
  • **Performance Campaigns:** Deliver best-in-class performance campaigns across Paid Social and PPC, as well as high-impact brand campaigns.
  • **Client Engagement:** Develop a deep understanding of your clients' business visions, brand, and marketing strategies. Manage communications effectively with clients, media owners, and other agencies.
  • **Resource Management:** Efficiently manage your own and the team's workload, ensuring timely communication of any issues.
  • **Innovation:** Drive innovation within client teams, actively seeking media-first betas and testing new strategies to improve performance.
  • **Recognition:** Identify case study opportunities and build them into award-winning entries.
  • **Financial Management:** Handle finance queries promptly with wider teams to ensure queries are reconciled speedily.

**Requirements:**

  • Strategic Understanding: Expert knowledge of paid search and paid social, with a strategic understanding of the digital performance ecosystem.
  • Proven Results: Demonstrated success in delivering performance campaigns and achieving measurable business results.
  • Analytical Skills: Detailed understanding of upper and lower funnel measurement solutions, methodologies, and implementation.
  • Leadership: Strong leadership skills, innovative thinking, and team management.
  • Industry Interest: Expressed interest in charity and entertainment verticals.
  • A curious and positive attitude with the appetite to learn
  • An interest in all areas of advertising and media
  • Great organisation skills and exemplary attention to detail