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Marketing Campaign Coordinator

2 months ago

London, Greater London, United Kingdom City & Guilds Full time

About the Role:

We are seeking a highly skilled and experienced Campaign Marketing Professional to join our marketing and content team at City & Guilds. As a key member of our team, you will be responsible for building and deploying campaigns that drive business growth, increase customer retention, and support the customer journey.

Key Responsibilities:

  • Develop and execute integrated marketing campaigns across multiple channels, including SEO, SEM, PPC, and social media.
  • Work closely with the Marketing Managers to ensure proper messaging, timing, and execution of campaigns.
  • Collaborate with the Content Manager to create and repurpose content suitable for each stage of the marketing funnel.
  • Utilize marketing automation technology to measure, analyze, and report on campaign and content performance.
  • Develop and maintain a deep understanding of our customers' needs and preferences to inform campaign development.

About City & Guilds:

City & Guilds is a leading provider of vocational education and training, with a mission to help people, organizations, and economies develop their skills for growth. We offer a range of qualifications, assessment, digital credentialing, e-learning technologies, executive leadership development, technical training, and consultancy services.

What We Offer:

  • A competitive salary and benefits package.
  • The opportunity to work with a leading organization in the vocational education and training sector.
  • A dynamic and supportive team environment.
  • The chance to develop your skills and expertise in marketing and campaign management.