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Brand Marketing Specialist
2 months ago
Muc-Off is a global leader in the bicycle and motorcycle markets, established in 1994. We have a disruptive and distinctive approach to life, and we're looking for talented individuals to join our team.
Job DescriptionWe're seeking a driven Bicycle Brand Manager to join our marketing team. As a key member of our team, you'll be responsible for delivering the global marketing plan against key strategic priorities and owning its delivery, analysis, and continual improvement across the Road & Gravel and Mountain Bike riding disciplines.
Key Responsibilities- Develop a cohesive global marketing plan for Road & Gravel and Mountain Bike, working closely with the senior marketing manager.
- Brief and collaborate with internal teams to create, launch, and optimize both online and offline marketing activities.
- Responsible for core portfolio and new product campaigns, including their definition, delivery, and reporting across Road & Gravel & Mountain Bike.
- Develop high-quality marketing materials for monthly campaigns, new product launches, and athlete/team sponsorships.
- Liaise with Communication, Design, and Content teams to develop best-in-class category localized communications.
- Manage project timelines and track budgets.
- Monitor and report on the performance of marketing activities and spend, identifying opportunities for optimization and improved efficiency.
- Maximize ROI of our sponsorship portfolio and event calendar.
- Support ambassador/influencer programs.
- Degree-level educated.
- 4+ years agency or client-side marketing experience.
- Strong affinity with the road & gravel cycling.
- Evidence of building strong relationships and positive impacts on people.
- A positive 'glass half full' outlook with a great eye for detail.
- Strong presentation skills and able to influence stakeholders positively.
- Proven ability to work independently in a high-pressure, fast-growth environment.
- Good IT skills, Outlook, Excel, Word, PowerPoint, Adobe programs.
- On occasion, will be required to work unsocial hours/weekends.
- Competitive Salary.
- Hybrid working.
- 33 days holiday, inclusive of UK bank holidays, which increases with length of service.
- Early finish on Fridays.
- Cycle to Work Scheme.
- Long Service Rewards.
- Pension contributions.
- Employee Assistance Programme.
- Excellent staff discount on Muc-Off products and other brands in the industry.
- Chill-out areas, showers, and a secure area to store your bike.
- Brilliant social events.
- A dynamic office working environment where staff are encouraged to indulge their passions for cycling and fitness.
We have two roles available - please specify which one you are interested in:
- Bicycle Brand Manager - Road & Gravel.
- Bicycle Brand Manager - Mountain Bike.