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Brand Marketing Specialist

2 months ago


Poole, Poole, United Kingdom Muc-Off Full time
About Muc-Off

Muc-Off is a global leader in the bicycle and motorcycle markets, established in 1994. We have a disruptive and distinctive approach to life, and we're looking for talented individuals to join our team.

Job Description

We're seeking a driven Bicycle Brand Manager to join our marketing team. As a key member of our team, you'll be responsible for delivering the global marketing plan against key strategic priorities and owning its delivery, analysis, and continual improvement across the Road & Gravel and Mountain Bike riding disciplines.

Key Responsibilities
  • Develop a cohesive global marketing plan for Road & Gravel and Mountain Bike, working closely with the senior marketing manager.
  • Brief and collaborate with internal teams to create, launch, and optimize both online and offline marketing activities.
  • Responsible for core portfolio and new product campaigns, including their definition, delivery, and reporting across Road & Gravel & Mountain Bike.
  • Develop high-quality marketing materials for monthly campaigns, new product launches, and athlete/team sponsorships.
  • Liaise with Communication, Design, and Content teams to develop best-in-class category localized communications.
  • Manage project timelines and track budgets.
  • Monitor and report on the performance of marketing activities and spend, identifying opportunities for optimization and improved efficiency.
  • Maximize ROI of our sponsorship portfolio and event calendar.
  • Support ambassador/influencer programs.
Requirements
  • Degree-level educated.
  • 4+ years agency or client-side marketing experience.
  • Strong affinity with the road & gravel cycling.
  • Evidence of building strong relationships and positive impacts on people.
  • A positive 'glass half full' outlook with a great eye for detail.
  • Strong presentation skills and able to influence stakeholders positively.
  • Proven ability to work independently in a high-pressure, fast-growth environment.
  • Good IT skills, Outlook, Excel, Word, PowerPoint, Adobe programs.
  • On occasion, will be required to work unsocial hours/weekends.
What We Offer
  • Competitive Salary.
  • Hybrid working.
  • 33 days holiday, inclusive of UK bank holidays, which increases with length of service.
  • Early finish on Fridays.
  • Cycle to Work Scheme.
  • Long Service Rewards.
  • Pension contributions.
  • Employee Assistance Programme.
  • Excellent staff discount on Muc-Off products and other brands in the industry.
  • Chill-out areas, showers, and a secure area to store your bike.
  • Brilliant social events.
  • A dynamic office working environment where staff are encouraged to indulge their passions for cycling and fitness.

We have two roles available - please specify which one you are interested in:

  • Bicycle Brand Manager - Road & Gravel.
  • Bicycle Brand Manager - Mountain Bike.