Digital Communications and Marketing Lead

1 month ago

Nottingham, Nottingham, United Kingdom Karimia Full time
Digital Communications and Marketing Manager

We are seeking a highly skilled Digital Communications and Marketing Manager to lead our digital communications, marketing, and development strategy. This role will be responsible for proactively managing the image and public perception of Karimia.

Key Responsibilities
  • Develop and implement integrated digital marketing strategies across organic and paid social, paid search, and external media to support Karimia's core objectives.
  • Plan, implement, and monitor high-performing paid, owned, and earned media campaigns across various channels, ensuring alignment with organisational goals.
  • Optimise organic social and paid campaign performance, utilising data to guide segmented strategies and deliver an outstanding user experience.
  • Design and execute best-in-class content for Karimia's key social media accounts, monitoring best practice within and beyond the charity sector.
  • Oversee the curation and management of published content and campaigns on social channels, ensuring information is accessible and inclusive.
  • Lead cross-team projects, linking closely with the Web and Digital Content to consolidate and optimise SEO and content strategies throughout the user experience.
  • Utilise analytical and insight tools to track, adapt, measure, and report on performance, setting benchmarks across all activity.
  • Undertake social listening surveys to measure the impact of activity and engagement with Karimia's key audiences.
  • Lead, coach, and develop team members towards high performance across all outputs, identifying training and development opportunities as required.
  • Coordinate cross-department social content, effectively collaborating with internal stakeholders to source content that is aligned to the brand.
  • Provide knowledge, advice, and support to the wider organisation as digital and social media campaigns expert.

Note: As an organisation, we have a legal responsibility to ensure that all our employees have the legal right to live and work in the UK.

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