Public Relations Specialist

2 months ago


Leeds, Leeds, United Kingdom BOUTIQUE Full time
About Us

Boutique is a cutting-edge integrated media, digital marketing, and public relations agency based in the UK. We're a channel-agnostic team that provides a more strategic view of how clients should invest their marketing spend to meet their objectives.

We're a boutique agency that prides itself on being transparent and strategic in our approach. Our team of experts helps clients build fame, create authority, and trust in their brands via digital and traditional public relations methods.

About You

We're looking for authentic and passionate individuals who aren't afraid to be themselves and are driven to develop a career in marketing, with a specific interest in public relations being a plus. We'll provide you with comprehensive learning and development opportunities delivered by our in-house experts and underpinned by external training.

You'll be a people person who loves building relationships and is keen to get stuck in to building your career. We're a team that values diversity and inclusion, and we encourage a range of applicants because we know that a diverse workforce is a better workforce.

Why Us

We're a purpose-driven agency that inspires our team to create an environment where you can realise your potential. We offer hybrid and flexible working, a fabulous office in a creative hub, socials, generous holiday allowance, regular performance reviews, and supported goal setting.

We're a team that values engagement and takes it very seriously. We offer various programmes such as 'Brewtique' and 'Be Extraordinary' that we'd be happy to tell you more about.

The Role

As a Public Relations Specialist, some of the things you'll do include:

  • Create press materials, press releases, news stories, and case studies.
  • Pitch stories and feature ideas to journalists across print, broadcast, and online media.
  • Support client meetings and create reactive news stories using client product or data.
  • Evaluate campaigns effectively using PR, social media, and SEO tools.
  • Respond to enquiries from journalists and identify newsjacking opportunities.
  • Highlight key online influencers through a mix of channels.
  • Maintain weekly and monthly reporting and evaluation documents.
  • Brainstorm creative ideas.

Some of the things you'll bring include:

  • Creative thinking and relationship building skills.
  • An ability to secure results independently and as part of a team.
  • Experience of supporting digital PR accounts and campaigns is essential.
  • Experience of traditional and events would be beneficial.
  • Experience of developing more junior team members and supporting line managers.
  • Strong media relations skills.
  • An understanding of the media across B2C and B2B publications.
  • Excellent time management.
  • Some knowledge of SEO and social media and how the channels integrate with PR.


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