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Marketing and Branding Lead
2 months ago
LUMIFIL is seeking a highly driven and creative individual to join our team as a Marketing and Branding Lead. As a key member of our team, you will be responsible for developing and implementing digital marketing strategies, managing brand identity, and overseeing public relations activities.
Key Responsibilities:
- Develop and execute marketing campaigns to drive brand awareness and market positioning
- Collaborate with cross-functional teams to drive business growth and revenue
- Manage brand identity and ensure consistent messaging across all channels
- Oversee public relations activities to maintain a positive brand image
- Work closely with the sales team to suggest and implement online promotions and brand awareness events
- Deliver digital brand excellence on all social media platforms
- Work with customer service to push consistent brand ethics and messages throughout all customer communications
- Work with senior management to suggest and help create wider brand and sales growth strategies
Requirements:
- Experience in marketing, branding, or related field
- Demonstrated ability to develop and execute marketing campaigns
- Strong communication and collaboration skills
- Analytical mindset with the ability to interpret performance data
- Knowledge of digital marketing tools and techniques
- Bachelor's degree in Marketing, Business, or relevant field
- Ideally a knowledge of aesthetics, medics, or cosmetic sales / products