B2B Marketing Professional

4 days ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £50,000
Marketing Manager - B2B Financial Publishing

We are seeking a highly skilled Marketing Manager to join our team at Marketing Talent | Marketing Recruitment Experts. As a Marketing Manager, you will be responsible for creating and executing marketing strategies to drive demand, capture demand, nurture leads, and grow our existing audience to achieve subscriptions, new business, and renewal revenue targets.

Key Responsibilities:
  • Develop and manage effective marketing campaigns across a range of digital channels, including email and both organic & paid social media
  • Collaborate with Product Marketing to iterate and improve marketing programmes across the lifecycle
  • Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution
  • Work with the Head of Lifecycle Marketing to develop and maintain monthly reporting to track Lifecycle Marketing KPIs
  • Collaborate with the Marketing Technology team to create automated programmes that nurture, onboard, and engage audiences
  • Deliver highly optimised assets - engaging in regular AB testing, working to good design principals, meeting brand guidelines, and using effective imagery and copy
  • Act as a senior member of the Lifecycle Marketing team by sharing knowledge, leading by example, and mentoring junior team members
Requirements:
  • 3+ years' experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing
  • ~ Ideally subscriptions / publishing product marketing experience
  • ~ Experience working closely with sales / business development functions
  • ~ Good knowledge of customer data analytics and the ability to convert data into meaningful insight
  • ~ Good understanding of SEO principles and strategies
  • ~ Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
  • ~ Experience optimizing performance across paid, website and email
  • ~ Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
  • ~ MS office, advanced Excel

We are looking for a talented Marketing Manager who is passionate about B2B marketing and has a proven track record of delivering results. If you are a motivated and creative individual who is looking for a new challenge, please apply today.

Key words: marketing, manager, publishing, b2b, financial, audience, demand, acquisitions, retentions, subscriptions, professional services, campaign, channel, media, analytics, strategy, email, social media, linkedin, digital, online, permanent, London, UK, remote, hybrid.

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