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Marketing Specialist/Senior Specialist
2 months ago
Salary: £26,000 to £30,000 based on experience
- Opportunities for career advancement and personal development
- Collaborating with renowned brands
Our organization, House Recruiting, excels in the events industry, showcasing a creative approach that results in well-regarded publications and a collection of award-winning magazines and digital platforms.
In this role, you will collaborate with the Marketing Manager and the Show Team to create and execute detailed public relations and marketing strategies.
Your primary objective will be to enhance attendance figures and meet sales goals through effective promotional activities and engaging content.
Reporting to the Portfolio Marketing Manager, you will also work closely with the Event Director, Features Manager, and the broader event team to ensure seamless execution.
Additionally, you will oversee a Marketing Executive and a Marketing Assistant throughout the campaign phases.
Key Responsibilities:
- Assist in the development and execution of a comprehensive marketing and promotional strategy, including timelines for media outreach, direct marketing, digital initiatives, and public relations.
- Identify and establish crucial media partnerships and other promotional collaborations, implementing strategies to maximize visibility for the exhibition portfolio.
- Create and maintain an updated and optimized online presence for all exhibitions, ensuring easy accessibility and navigation. Ensure that your exhibition is accurately represented on all relevant corporate and industry platforms.
- Manage social media promotional channels across various platforms, including Facebook, Twitter, Instagram, and Pinterest, including paid advertising efforts.
- Evaluate the effectiveness of all marketing communications against established performance metrics and provide a comprehensive analysis of your campaigns.
- Engage with exhibitors to generate content, develop their profiles, and promote attendance through their communication channels.
- Participate on-site during exhibitions, executing marketing activations, overseeing photography and videography, coordinating talent, and managing customer service inquiries.
- We seek an individual who is imaginative, self-assured, flexible, driven, and capable of infusing new energy into our brands.
With a proactive approach, a strong work ethic, and a sense of humor, you will effectively manage multiple projects and ensure timely delivery.
Desired Attributes:
- Innovative mindset with a passion for pushing creative limits
- Strong planning and organizational skills
- Excellent relationship-building capabilities
- Opportunity to work with leading brands in the industry
