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Marketing and Sales Strategist
3 months ago
Overview: In this dynamic position, you will play a crucial role in spearheading and executing our marketing initiatives tailored for both business-to-consumer (B2C) and business-to-business (B2B) frameworks.
Key Responsibilities:
- Manage and enhance our WordPress website.
- Utilize major advertising platforms, alongside Google Analytics, Google Ads, and Google Data Studio.
- Develop, update, and oversee all corporate materials, including brochures and presentations, utilizing Adobe Creative Suite.
- Conduct market analysis and audience research to inform B2B and B2C marketing strategies.
- Support the execution of a comprehensive digital strategy, which includes crafting digital content, email campaigns, and online advertising for our recruitment division.
- Demonstrate proficiency in pay-per-click (PPC) advertising, particularly with Google Ads, to establish and promote best practices.
- Collaborate closely with the Sales team using HubSpot, LinkedIn, and our sales CRM to track responses and generate insightful reports.
- Devise talent attraction strategies to highlight opportunities and drive high volumes of candidate applications.
- Work in partnership with our in-house Social Media Executive to enhance our website, sales materials, and other relevant content.
- Engage with our CEO and senior leadership team to craft tailored communications and foster connections with other business leaders, building a robust network of like-minded organizations.
Required Skills:
- Proficiency in Adobe Creative Suite, including UI & UX design, HTML & CSS, After Effects, Premiere Pro, and InDesign.
- Experience in WordPress web development and design.
- Expertise in Google Analytics, Google Data Studio, and Google Ads.
- Management of PPC campaigns for our website.
Strategic Problem Solving: Proactively identify challenges and implement strategic solutions, leveraging analytical insights and creative thinking to navigate obstacles.
Attention to Detail: Maintain a high level of precision in all aspects of work, from campaign execution to data analysis and reporting.
Benefits:
- Company bonus scheme.
- 25 days of annual leave, in addition to public holidays.
- Complimentary secure parking.
- Workplace pension plan.
About Workforce People Solutions Ltd: We are a well-established, market-leading organization specializing in the recruitment, relocation, and retention of talent in areas experiencing skill shortages across the UK. Our modern office environment fosters diversity, talent, and experience, creating a vibrant workplace culture.
