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Brand Strategist

2 months ago

Clitheroe, Lancashire, United Kingdom Hain Daniels Group Full time

Hain Daniels Group is a leading food and beverage company in the UK, dedicated to creating products with natural goodness at their core. We are behind a range of well-known brands such as Hartley's jams and jellies, Sun-Pat peanut butters, New Covent Garden Soup Co., Linda McCartney's meat-free food, and Yorkshire Provender.

We are seeking a talented and passionate Brand Strategist to join our dynamic team. In this role, you will play a key part in developing and executing brand strategies that drive growth and enhance the reputation of our beloved brands.

Responsibilities:
  • Develop and implement comprehensive brand strategies aligned with business objectives.
  • Conduct market research and competitive analysis to identify trends and opportunities.
  • Create compelling brand narratives and messaging that resonate with target audiences.
  • Oversee the development of brand guidelines and ensure consistent brand identity across all touchpoints.
  • Collaborate with cross-functional teams, including marketing, sales, product development, and communications.
  • Track and analyze brand performance metrics to measure the effectiveness of strategies and campaigns.
Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Proven experience in developing and executing successful brand strategies.
  • Strong analytical and problem-solving skills.
  • Excellent communication and presentation skills.
  • Passion for food and beverage industry.